City Bacolod City Branding 96.7 WRocK Bacolod First air date 1993 | Broadcast area Western Visayas Region Frequency 96.7 MHz | |
Slogan "The Heart of Lite Rock"
"The Philippines' Original Lite Rock Radio" | ||
DYKR, broadcasting as 96.7 WRocK Bacolod, was a music FM radio station owned by ACWS - United Broadcasting Network (also operating under the trade name WRocK Entertainment) in the Philippines. The station's studio and transmitter is located at Mandalagan St., Bacolod City. The main format of the station is soft rock music.
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Background
In 1993, ACWS - United Broadcasting Network, Inc. (ACWS-UBN) established the Bacolod radio station DYKR, more popularly called 96.7 WRocK Bacolod, on the FM band. 96.7 WRocK Bacolod was jointly run by Exodus Broadcasting Company (a sister company of ACWS-United Broadcasting Network, Inc.).
On October 6, 2008, it has been announced that Elizalde Group of Companies' Manila Broadcasting Company (MBC) has purchased WRocK from the Hodreal family, owners of ACWS-UBN, for PhP229.6 million. However, due to radio guidelines, MBC is not allowed to own more than one radio station. As such, the frequency used by the WRocK Manila radio station was assigned to Cebu Broadcasting Company.
While the Manila radio station (DWRK, now broadcasting as 96.3 Easy Rock) is under the control of MBC's subsidiary Cebu Broadcasting Company, ACWS-UBN retains control of the WRocK provincial stations after the said acquisition. In the same year of acquisition, ACWS-UBN decided to re-establish the original WRocK format via online stream branding it as "WRocK Online" through Hayag.com while DYKR was relaunched as a separate entity from WRocK Online.
In 2010, the station and another station in Davao, as well as WRocK Online, were discontinued (the Davao station were became under the UMBN blocktimer and rebranded as 95.5 Hit Radio then to Retro 95.5 in 2016) and DYRK (Cebu) is now the sole station that still exists amongst the provincial stations.
Other WRocK stations
*-Inactive
**-Now under blocktime agreement with UMBN