DYCB-TV, channel 3, is a VHF television station of Philippine television network ABS-CBN Corporation. Its studios are located at the ABS-CBN Broadcasting Complex, North Road, Jagobiao, Mandaue City. While its transmitter station is located at Mt. Busay, Brgy. Babag 1, Cebu City.
June 14, 1961 – DYCB-TV 3, the first provincial TV station in the Philippines, was launched by ABS-CBN (then known as Bolinao Electronics Corporation). It first aired a four-hour-a-day schedule (6:00–10:00 p.m.), transmitting on a 50-mile radius within Cebu and nearby islands. The station's 390 ft (118.9 m) transmission tower (then the tallest structure in Cebu) was originally from the network's flagship TV station, DZAQ-TV 3, used during the first telecasts in 1953.
1973 – After the declaration of Martial Law by then-President Ferdinand Marcos, and the takeover of ABS-CBN by his crony, Roberto Benedicto, DYCB-TV reopened as DYCW-TV, and became part of the Banahaw Broadcasting Corporation (followed by DYXL-TV 4 in Bacolod).
1978 – Channel 3 became an owned-and-operated station of the government-owned GTV (later the Maharlika Broadcasting System, now People's Television Network). The call letters were reverted to the original DYCB-TV.
March 3, 1986 – DYCB-TV reopened under ABS-CBN, its original owner.
June 28, 1986 – DYCB-TV introduced the Star Network with the famous numerical gold tri-ribbon channel 3 logo with a star.
August 29, 1988 – TV Patrol Central Visayas (first known as TV Patrol Cebu), the channel's flagship newscast launched. With this feat DYCB became the first regional station to introduced local newscasts.
1989 – DYCB-TV set up its domestic satellite broadcast from Manila.
February 22, 2015 - ABS-CBN Cebu started in ISDB-T Broadcast on UHF 37 with the launching of ABS-CBN TV Plus in Cebu.
Maayong Buntag Kapamilya
Maayong Buntag Kapamilya Sabado
Kapamilya, Mas Winner Ka!
MAG TV Na!
TV Patrol Central Visayas
Christ the Healer
Sinulog (annually)
Living Word TV
Agri Tayo Dito
Amor Chicko
Awitanghalan
Halad sa Kapamilya
Ang TV Cebu
Banat Visayas, Sulong Mindanao!
Kang Kinsa Isabwag ang Mga Bulak
Siya ug Ako sa Kangitngit
For Life Presents
Kapalaran
Alas Diyes Na
Chika Hai Ta
Let's Do Business (now with TV5 Cebu and TV5 Davao)
Little Big Star Cebu
Milyonaryong Mini
Sabado Na Gyud
Sabado Na, Game Na!
Summer Sunshine
TV Patrol Cebu
Tubag! with Leo Lastimosa
Primitivo Ala Swerte
Leo Lastimosa
UHF Channel 37 (611.143 MHz)
CINEMO!, YEY!, Knowledge Channel, TeleRadyo and KBO Channel, are exclusive channels to TV Plus, a digital set-top box manufactured by the network.