Power 10,000 watts | ERP 87,800 watts | |
Broadcast area Davao Region and Surigao del Sur Branding 101.1 MOR My Only Radio For Life! Davao (an ABS-CBN station) Slogan RR-FM The Radio Romance 101.1 (1992-1995)STAR Radio 101.1 The Heart of the City (1995-1997)ABS-CBN Radio 101.1 Heart of the City (1997-2000)ABS-CBN Radio 101.1 For Life! (2000-2001)M.O.R. 101.1 My Only Radio For Life! / M.O.R. 101.1 For Life! (2001-present)M.O.R. 101.1 Estoryahe! (2007-2013)Acheche! (2013-2014)Unsa Kuno? Achop To The World! (2014-2015)OK Sha, MORayt! (2015-2016)Grabeh Lageh! Ngeeee?! (2016-present) Format Contemporary hit radio, Hot AC, OPM | ||
DXRR (MOR 101.1 Davao) - is an FM station owned and operated by ABS-CBN Corporation in Davao City. The station's studios and transmitter is located at ABS-CBN Broadcast Center, Shrine Hills Matina, Davao City. From 2006 to 2013 it is still the No. 1 Radio Station in the city as well as one of the 17 MOR radio stations of ABS-CBN Regional Network Group in the Philippines. It is a 24-hour operating station, except on Sundays where it signs off at midnight to 4:00 AM, and except Holy Week of each year where it signs-off at midnight of Maundy Thursday and lasts until 4:00 AM on Easter Sunday.
Contents
History
The station first broadcast in 1992 as 101.1 RR-FM Radio Romance, playing all easy listening love songs and simulcast over Radio Romance-DWRR 101.9 in Manila). In 1995, the station was reformatted to Star Radio 101.1, which carried Hot AC and OPM format. In 1997, it was rebranded as ABS-CBN Radio 101.1. On July 14, 2001, it was rebranded again as MOR 101.1 For Life! reverting to Hot AC and OPM format. In a hand of Nielsen and Kantar Media Survey, MOR Davao make it official number 1 Radio Station against other radio stations in Davao City in 2006. On July 8, 2013, MOR 101.1 Davao together with its other sister stations nationwide changed its logo into its current logo when 101.9 Manila was rebranded as MOR 101.9 For Life!. On September 1, 2014, they changed again their programs' name synchronous with other regional MOR stations. In December 2016, MOR Davao celebrates 10 years for over-all Number 1 Radio Station in Davao City since 2006.
Current On-Air Staff
Other MOR stations
MOR is also broadcast to 17 provincial stations in the Philippines.