Frequency 102.7 MHz | Branding 102.7 Yes! FM | |
Slogan Kung maminaw ka sa Hot! (2001-2014)Hayahay! (2014-present) First air date 1998 (as Magic 102.7)1999 (as Hot FM)2014 (as Yes! FM) | ||
DXHT or 102.7 Yes! FM Zamboanga is the leading FM radio station of Manila Broadcasting Company in Asia's Latin City. The station's studio is located at 4th floor, Jose Go Huilo Bldg., Tomas Claudio St., Zamboanga City. Yes FM is one of only two (the other is sister station Love Radio Zamboanga) radio stations in Zamboanga City operating 24 hours a day.
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History
It first broadcast in 1998 as Magic 102.7 but as of January 1, 1999 it was changed to HOT FM 102.7 . It became one of the top radio stations in the city. HOT FM, MBC's FM radio arm (aside from Love Radio, Easy Rock and Yes FM), has major stations in Dagupan City, Cebu City, Cauayan City, Isabela and Zamboanga City, with more than 50 minor provincial radio stations (under the consortium with another MBC FM network Radyo Natin). It ranked #1 in Zamboanga City, based on the Nielsen Media Research Survey held in 2011. In February 2014, Hot FM Zamboanga & the other major Hot FM stations rebranded to Yes! FM.