City Pasig City | Branding 102.7 Star FM | |
Broadcast area Metro Manila, surrounding areas Slogan Iba ang Dating!
Like Mo, Share Mo! Frequency 102.7 MHz
Cignal Channel 307 First air date 1970s as (WXB 102)
1987 as (102.7 WSM The Gentle Wind)
1994 as (102.7 Star FM) | ||
DWSM (102.7 FM) - branded as 102.7 Star FM - is a music and news FM radio station run by People's Broadcasting Service, Inc. and owned by Bombo Radyo Philippines. The station's studio, offices and transmitter are located at the Unit D, 18th floor, Strata 2000 Building, F. Ortigas Jr. Avenue, Ortigas Center, Pasig City.
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Star FM is equally strong as its sister AM network group Bombo Radyo Philippines. Its flagship station based in Manila, even with the existence of a substantial number of FM stations operating and stiff competition from both ABS-CBN's, TV5's and GMA Network's own networks, is the number one radio station in Metro Manila. The network's strongest market segment is with the provincial or rural people currently residing in Manila helped by its strong brand name in the provinces. Prior to 1994, Bombo Radyo managed its FM stations locally with each individual unique brand name. However this has all been changed in April 1994 when the network officially re-branded all 15 FM stations to carry the brand name Star FM and now share the same vision and objective. The re-branding proved to be successful as Star FM now enjoys strong ratings all across the country. On occasion, Star FM stations are tapped to do news gathering, especially when covering local and national elections or even when severe weather (such as typhoons) or disasters strike an affected area.
WXB 102 (1970s–1987)
102.7 Star FM started out as WXB 102, playing the New Wave genre. It was instrumental to inspired many rock artists such as The Dawn, Identity Crisis, and Violent Playground. It briefly competed with another New Wave station, Power 105 BM FM (now known as 105.1 Crossover). With its signal of a minuscule 1 kilowatt, it acquired a cult following. The station signed off on April 30, 1987 when the Corazon C. Aquino-led government began sequestering the properties owned by her predecessor Ferdinand Marcos and his cronies. Sadly, the studio of WXB 102 was sequestered. The successor of WXB 102, NU 107, owned by the Progressive Broadcasting Corporation, began broadcasting on October 31, 1987 until its demise in November 2010.
102.7 WSM The Gentle Wind (1987-1994)
Bombo Radyo Philippines acquired the frequency, along with the callsign and rebranded it as 102.7 WSM The Gentle Wind with the callsign as DWSM. At the same time, the station flipped to an easy listening format. It would compete with rival stations from May 1987 onwards. The Gentle Wind brand would continue up to March 30, 1994, when Bombo Radyo rebranded it, along with its provincial stations with other brands, as Star FM.
102.7 Star FM (1994–present)
Bombo Radyo Network rebranded the station as 102.7 Star FM on April 4, 1994, using the English medium, but later changed in Tagalog when the Masa format started. The new format played OPM songs, along with foreign songs and news every Monday to Friday at 7:00-7:30 am, 12:00 noon-12:30 pm and Saturday at 5:00-5:30 pm. The station started the "masa" trend in FM stations. Presently, the station plays K-pop every Saturday at 6:00-9:00 pm, classics every Sunday and the new hits and OPM every Monday to Friday. On February 24, 2013, Star FM relocated the studios from the EGI Building in Taft, Pasay to its current home in Strata 2000 in Pasig in line with the modern broadcast standards.