Branding Barangay LS 97.1 | Frequency 97.1 MHz | |
City Quezon City, Philippines Broadcast area National Capital Region and Metro Manila, surrounding areas
Worldwide (online) Slogan Tugstugan Na!
Isang Bansa, Isang Barangay!
Nationwide Na! (Used for Nationwide Programming) First air date 1955 (on AM)
1976 (on FM) | ||
DWLS (branding as Barangay LS 97.1 FM) is a commercial radio station which broadcasts an OPM and Top 40 (CHR) format. Since February 2014, it serves as the flagship FM station of RGMA (Radio GMA Network, Inc.), a subsidiary of GMA Network Inc. in the Philippines under the Barangay FM brand. The station's studio is located at the GMA Network Center Complex, EDSA corner Timog Avenue, Diliman, Quezon City, and its transmitter is located at Barangay Culiat, Tandang Sora, Quezon City, Philippines.
Contents
DZXX (1955–1972)
It first aired in 1955, when "Uncle Bob" Stewart opened the DZXX-AM 890 kHz station, the first pop music station in the country on AM format.
97.1 WLS-FM/The Giant 97.1 WLS-FM (1976–1992)
On September 1, 1976, GMA launched DWLS-FM on 97.1 as an MOR station. It lasted until February 28, 1986, a few days after the EDSA Revolution when The Giant 97.1 WLS-FM was born and CHR format is introduced.
Campus Radio 97.1 WLS-FM (1992–2007)
When GMA was renamed as the "Rainbow Satellite Network" in the early 1992, the station was reformatted on April 30, 1992 as Campus Radio 97.1 WLS-FM. This was to target teens & early adults. Its notable programs were the longest-running program on the station, the legendary "Top 20 at 12": where the top 20 songs of the day were counted down in the mold of BBC Radio 1's The Official Chart Show at noontime, and "Campus Aircheck", an institution of sorts for aspiring DJs to get hired by Campus Radio, touted as "the first school on the air".
Barangay LS 97.1 (2007-present)
Despite Campus Radio's dominant ratings performance in the pop category, GMA's FM radio sales unit failed to sell the format. With consistently low sales figures, this paved the way for Mike Enriquez to successfully persuade the network's upper management to agree to shift WLS to a seemingly more profitable "masa" format.
Last January 16, 2008 at around 6 pm, the station launched its new tagline, Ayos!, which is also the tagline for RGMA's provincial Campus Radio stations.
On January 17, 2011, facing competition with the latest masa stations, the new tagline "Tugstugan Na!" was launched and the station adapted the "crazy fun" sound brand in the market. Mike Enriquez was replaced by Glenn F. Allona as program director/station manager, aiming Barangay LS to bring back the focus on the staple of FM Programming which is music.
On February 17, 2014, Barangay LS 97.1 was rebranded with reformatted programs, new jingle, a new logo & a new slogan called "Isang Bansa, Isang Barangay". Also, 15 Barangay FM radio stations owned by Radio GMA formerly named as Campus Radio (including 99.5 RT for Cebu, 103.5 Wow FM for Davao and Super Radyo DYRU 92.9 for Kalibo. Radio GMA provincial FM radio stations finally adopted the Barangay FM branding (and DYRU was added its music format to its station aside from news & public affairs format to pave way for station's reformat; along with other FM stations). The network rebranding was made to compete with its rival FM radio network My Only Radio, owned by the network's competitor ABS-CBN, following the relaunch of DWRR-FM as MOR's flagship station seven months earlier (July 8, 2013). Following the relaunch, a TV commercial of Barangay FM featuring Alden Richards, Pauleen Luna and Ryzza Mae Dizon was launched on March 24, 2014.