Country India | Owner Prasar Bharati | |
Type Broadcast television network Availability India and parts of Asia, China and Gulf Countries. Headquarters Jammu, Jammu and Kashmir, India Launch date 2003 (as Doordarshan Kendra Srinagar, Jammu and Leh) | ||
DD Kashir (Urdu: ڈی ڈی کاشر) is a regional subsidiary Television operating station of Doordarshan India, in Jammu and Kashmir which is owned by Broadcasting Ministry of India centrally focusing on tradition of Kashmiri culture and heritage, telecasting from Doordarshan Kendra Srinagar, Jammu, Leh, Gilgit and Muzaffarabad.
Doordarshan launched the Kashmir Channel to counter extremist Pakistani propaganda in the Kashmir valley. DD Kashmir includes programmes focusing on Kashmiri culture and traditions and the history of Kashmir valley. One programme on Kashmir featured was Budhshah, which told the life of the historical Sultan Zain-ul-Abidin. It has in association with All India Radio established high power transmitters along the India-Pakistan border to counter Pakistani propaganda.
History
DD Kashir is the Urdu language satellite channel supported by Doordarshan studios in Srinagar, Jammu and Leh (Coming soon in Gilgit and Muzaffarabad) Launched in 2003 DD Kashir has entertainment serials, infotainment programmes, news & current affairs, social and cultural programmes and film programmes as its major content. In terrestrial mode, DD Kashir is available to 96% of the population of the valley. DD Kashir is the brain child of Mir Irshad, MBA university of Leeds UK. It used to be operated from Delhi but in the year 2006, the Centre decided to shift the operations of Doordarshan's 'Kashir' channel back to Srinagar from Delhi after more than 17 years since the outbreak of violence in Kashmir in late 1980s, thus fulfilling a long-standing demand of the people of the Valley. DD Kashir also became a 24-hour channel from 15 August 2000. the channel used to telecast a 14 and half-hour programme daily. Out of these, commissioned programmes account for six hours, another four and half hours are taken by in-house and news/current affairs programmes while the archival programmes take four hours daily. The special audience programmes cover Gojri, Pahari, Ladakhi, Dogri, Shina, Balti, Pashto.