Genre Consumer Headquarters New York City Number of employees 50 | Website www.cupcakedigital.com Founded June 2012 Type of business Private | |
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Industry Children’s Mobile Applications Founder Brad Powers, CEO
Susan Miller, President Number of locations Moncton, New Brunswick, Canada Santa Barbara, CA
Richmond, VA | ||
Cupcake Digital Inc. is an independent developer of mobile applications for tablets and smartphones focusing on the children’s market (ages 2 through 8). Cupcake Digital is headquartered in New York City with offices in Moncton, New Brunswick (Canada), Santa Barbara, California, and Richmond, Virginia.
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Background
Cupcake Digital Inc. was founded in June 2012 by Brad Powers and Susan Miller.
The company’s current focus is on the production and distribution of children’s apps (applications used on mobile devices) containing interactive storybooks and games that are developed primarily for tablet and mobile platforms, including Apple iOS (iPhone, iPad, iPod Touch), Google Android, Barnes & Noble’s Nook, and Amazon Kindle Fire.
In March, 2012, prior to the formal founding of the company, Cupcake Digital launched its first app, Wubbzy’s Pirate Treasure. The app was distributed on the Apple, Amazon, and Android distribution platforms. It was the recipient of the 2013 Parent’s Choice Classic Fun Stuff award.
Licensed Properties
The majority of the company’s apps “transcreates” creative assets from each licensed property into “deluxe storybooks,” iLearning books, educational games, and other apps. As of the end of 2014, Cupcake Digital’s portfolio of licensed children’s properties included:
Acquisitions
In March 2013, Cupcake Digital acquired zuuka Inc., developers of the popular iStoryTime Library. With over 200 children’s e-books, the acquisition became the basis for the company’s children’s app subscription platform, and expansion into children’s e-books and video content.
In November 2014, Cupcake Digital acquired Little Bit Studio, LLC, developers of the popular Bugs and Buttons series of apps for children. This acquisition is the company’s first step in creating and building original properties for the consumer products market.
Applications Developed
Cupcake Digital’s digital library includes the following “deluxe storybooks,” iLearning books, and educational game apps.
Awards & Industry Recognition
Cupcake Digital has been recognized eight times by the Parent’s Choice Foundation and six times by The Children’s Technology Review.
2014
2013
Compliance
The company complies with industry “best practices” and Federal Trade Commission (“FTC”) consumer privacy regulations.
The Federal Trade Commission has published updated privacy protections for children online (Children’s Online Privacy Protection Act of 1998, or “COPPA”). The company has affirmed that it is currently in compliance with COPPA rules, which restrict the collection of personal, non-personal and analytical data from children as well as gaining parental permission.