Founded 2013 Type of business Digital | Headquarters Mumbai | |
 | ||
Industry Entertainment, Technology Founders Sameer Pitalwalla (CEO)
Venkat Prasad (COO/CTO) Owner The Aleph Group PTE Ltd Website www.culturemachines.com Profiles | ||
Culture machine digital entertainment
Founded in 2013 by Sameer Pitalwalla and Venkat Prasad, Culture Machine is a Digital Media company whose mission is to use technology and storytelling to create great digital brands that people love. With a team of 250+ employees, it currently runs some of Asia’s largest digital media brands and also licenses it’s core technologies to advertisers, media companies and agency partners world-over. By combining cutting edge technology with great content. Culture Machine, a wholly owned subsidiary of The Aleph Group, Singapore, has offices in India (Mumbai, Pune, Delhi and Chennai) and the United States of America (California).
Contents
- Culture machine digital entertainment
- Channels
- Technology IPs
- Brand Associations
- Revenue Model
- References
With USD 21.5 million funding in a span of two years from Tiger Global, Zodius Capital and Times Internet, Culture Machine is storming the digital platform across multiple genres of entertainment. The organization has rapidly grown fueled by the appetite among advertisers and audiences, adding in top talent in its engineering, creative and sales force, consequently leading to an expansion of both its media and technology products.
Channels
Cultural Machine owns and operates the following YouTube Channels:
Website- http://beingindian.com/
Website- http://www.blush.me/
Technology IPs
Intelligence Machine (IM) is a patent pending product from Culture Machine which serves to answer the first half of the statement, knowing what content to create, while Video Machine, serves to answer the second part, which is creating great content at scale. Through its rich data driven insights, Intelligence Machine identifies the content recipe for brands and creators that resonates with the targeted audience and enables them to translate the insights into a reliable programming strategy. It indexes and analyses over 2.1 billion videos across Youtube, Facebook, Instagram, Twitter and social analysis includes reviewing over 5 million sentiment features. Ever since its launch, IM has tapped into the social buzz of multiple trends & posts across of the biggest social platforms, and has helped identify current trends and audience mood for the target group. IM has also played a pivotal role and helped acquiring additional insights into the YouTube ecosystem with its added capability to track subscribers and video lengths and provide suitable recommendations. Content brands, which have witnessed the workings of IM, now ask for IM data-backed ideas for content creation. IM has helped the firm to grow our market share in domestic and well as into the international markets. CM is now in talks with many brands that hail from the Middle East, South East Asia, the United States of America and Canada. Link: Intelligence Machine: https://culturemachines.com/im
Video Machine (VM) , is a patent pending product from Culture Machine which makes high quality videos at scale from any given audio or text source. Our technology allows us to convert audio or text files into videos with varied visual experiences and thus converting a static audio file into a fully functional video. In the past 6–8 months the product output has scaled 5x, creating thousands of videos and millions of views each month. We have also grown 3x to now create 100+ different visual experiences for a given audio. We are looking forward to shifting gears in 2016 and for this we have revamped the product’s design and plan to scale to 10x output with continuous improvement in video quality. E-commerce firms have been pleasantly surprised after seeing the scale and tonality of the VM technology. Many firms have now had their test-run with the VM tech, and are currently in further negotiations with CM. Radio 1 being one such firm that has tested the VM product for the conversion of their Audio database into Video content. Brands and agencies look at VM for their short-format content to create videos for Facebook. Numerous organizations have also enquired about VM with the possibility to unlock the creation of vertical videos in the future. From a 5% initial budget for digital videos in 2014, countless brands have now marked a budget of up to 35% for 2016. This shift is credited largely to the VM tech. We have already ventured into the South East Asia market with Video Machine and are in dialogues with some of the top music labels in the US & Europe to convert their audio catalogue using Video Machine. Link: Video Machine: https://culturemachines.com/vm
Brand Associations
HUL, Lakme, Dove, Castrol Activ, Garnier, Haywards 5000, OLA Cabs, Pepsico Quaker Oats, Sprite, SBI Life Insurance, ITC Vivel, Close-Up, SBI Life Insurance, Mahindra, Edelweiss, Clean & Clear and Scout Media to name a few.
Revenue Model
Advertising, Brand Solutions, YouTube ad revenue, Syndication and Merchandise