Supriya Ghosh (Editor)

Cubavera

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Type  Subsidiary
Founded  1985
Products  Sportswear
Industry  Fashion/Apparel
Headquarters  Miami, FL
Parent  Perry Ellis International

Cubavera, one of Perry Ellis International's brands, provides "Fashion with Latin Flavor" or "Moda con Sabor Latino" as said in Spanish. Cubavera’s modern tropical inspired collection translates the joy of Hispanic culture into fashionable apparel.

Contents

About Cubavera

The Cubavera brand translates the joy and evolution of Latin culture into apparel. Cubavera continues to innovate the classic guayabera using detailed fabrics and design. The design inspiration represents cool, clean, and relaxed elements combined with innovation, uniqueness, and sexy colorful appeal. The line developed from its signature guayabera into a collection offering a variety of suit separates and shirt jackets. The company included a line for actor, Ricardo Montalbán.

Marketing Strategies

Perry Ellis International has developed the fashion forward Cubavera line incorporating the elements of the traditional guayabera shirt with casual fashion trends, making it more relevant than ever.

References

Cubavera Wikipedia


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