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Crunchfish is a Swedish technology company in Malmö that develops gesture recognition software for the mobile phone and tablet market. Crunchfish was founded in 2010 with an initial focus to create innovations for the iOS and Android app markets. Gesture recognition using a standard webcam as main gesture sensor was one of their core innovations and the company is now focusing on touchless interaction based on camera based gestures. In 2013, April, the company was selected a '2013 Red Herring Top 100' company by Red Herring (magazine). Crunchfish produces gesture sensing software, a set of customized mid-air gesture recognition solutions, named A3D™, to global mobile device manufacturers and app developers. Crunchfish cooperates with smartphone manufacturers to enable Crunchfish gesture sensing technology in their partners mobile devices. Crunchfish developed the touchless functions in Chinese Gionee's smartphone Elife E6, launched in China, July, 2013 and in India and Africa in August, 2013
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Crunchfish integrates touchless functions in for e.g. smartphones and the technology is portable to other mobile platform devices. Their gesture recognition technology can be used in mobile phones, tablets and DTVs equipped with a front-facing camera. Typical uses for Crunchfish touchless technology are devices in an intelligent home as smartphones, tablets, Digital TV, games and other home electronics that have a built-in standard camera. The gesture based functionality adds alternative options to a standard touch interface. The user can for example put a tablet in front of him/her and be free to do mid-air gesture with both hands and interacting with a media player without touching it. Smartphone users can answer and reject phone calls, start slideshows in photo gallery, use video scrubber etc. without touching the device. The device can pause a video playback if the users look away from the screen.
Crunchfish's Touchless A3D software is able to detect and track objects (fingers, hand gestures and face movements) in three dimensions based on the video stream from an embedded standard camera in e.g. a mobile device.