Creative sequencing

Creative sequencing is a term in advertising that means predefining a particular sequence(sequencing) of a series of creatives(creative), usually under the same creative concept, that a unique visitor will watch when the visitor visits multiple web pages. The particular sequence is applied to all websites that serve ads from the same ad network.

Contents

• 30 minute power yoga creative sequencing
• Modular monthly creative sequencing with the du seq
• References

Creative sequencing is a feature within ad serving that allows to predefine the sequence of creatives a unique visitor will watch. For example, if an advertiser has 3 creatives A, B and C to deliver to its target audiences, then the advertiser may set the sequence that audiences will watch the 3 creatives as following:

This feature uses cookies to remember creatives that a unique visitor has watched and to decide which creative to be served to the unique visitor next time.