Craig Kelly (snowboarder)

Life and snowboarding career

Craig grew up in Mount Vernon WA, a mid-sized town, centrally located for equidistant travel to ski areas such as Mount Baker, Stevens Pass and Snoqualimie. Craig spent a lot of time at the Pac West ski area (Hyak, WA) in 1985-86. He used to come up on Mondays when the ski area was closed and would set up gates with some of the workers and run them using a snowmobile to get back and forth. He also won the first snowboard contest held at Hyak, in the 85-86 season. It was done in conjunction with another founder of the sport, Bob Barci. Craig Kelly Starred in a Wrigleys Gum commercial in 1988/1989 where he was featured doing a 540. Craig appeared in Warren Millers movies in several consecutive years. In 2003 Warren Miller dedicated a segment in his film titled "JOURNEY" to Craig. Craig had starring roles in Siberia, p-tex lies and duct tape which were both Gregory Stump films. Craig Kelly was the first snowboarder to appear in an Imax movie.

He shocked the snowboard industry by walking away from multimillion-dollar deals at the height of the snowboard craze to pursue his passion for "freeriding," at the time an unheard of strategy for a pro snowboarder. It was in the mountains where Craig felt the happiest.

He was part owner and on the board of directors of Island Lake Catskiing near Fernie B.C. where he spent a lot of time freeriding and filming.

The distinctive fluid manner in which he rode was recognized and acclaimed in the snowboarding community. He was called a "style master" by TransWorld Snowboard Magazine editor Jon Foster. Kelly also appeared in an enormous number of video and photo shoots. He was known for looking straight at the camera, even in the midst of a difficult aerial manoeuvre. Craig was a Sims Snowboards team rider for a few years early in his career, but spent most of his life riding for Burton Snowboards owned by Jake Burton Carpenter.

The Craig Kelly World Snowboard Camp was created to help kids improve their snowboarding skills. From 1988 to 1992 it was located in Whistler Blackcomb. Craig was responsible for the design and development of the following Burton signature models: The Mystery Air, The Craig Kelly Air, The CK Slopestyle, The Cascade, and The Omen. Jake Burton is quoted as saying, “When I started listening to Craig that was when my company became successful and really took off.” He added, “… when the rest of the industry listened to Craig, that was when the sport really took off.”

In the last few years of his life, Craig embarked on a 14-month journey starting up in Alaska and going down to Chile with his partner (girlfriend) Savina and two friends for adventure, surfing and living. He returned from his journey with his new baby Olivia, as a "souvenir" he said, from his trip.

Craig Kelly was studying to become a Certified Canadian Mountain Guide.

Craig died on 20 January 2003 near Revelstoke, British Columbia, Canada in an avalanche which trapped 8 people and killed 6 others.

Craig Kelly memorial cross

In 2012 the owner of Baldface lodge, Jeff Pensiero, asked Keith Berens of Live Metal Studio to design the memorial sculpture.

The memorial is a 10-ft welded steel cross, with coloured glass set within and a prayer wheel made from local yew wood beneath. It was unveiled on 20 January 2013.

The cross overlooks Baldface Lodge near Nelson, British Columbia. It was sponsored by Baldface Lodge and Burton Snowboards.