Coyote Radio reaches out daily to Cal State San Bernardino students and music lovers around the world. The station offers a unique, exciting, and successful format: Local Music of the Inland Empire. Listenership tops 16,000 monthly listeners.
In 2009 MTV ranked Coyote Radio as the best internet college station in America and the third best of all stations. The station’s mix of music includes many Southern Californian new musical artists, such as: Noa James, 200 West, New Division, What Hands are For, Dose of Adolescence, The Maxies, Apryle Dalmacio, Soul of the River, 100 Proof, Knock Out, Hammers and Hearts, and George Jauss & the Messenjahs.
The music of Southern California and the message of CSUSB is carried to a potential audience of 200,000+ cable television viewers via San Bernardino’s channel 3, to the entire campus audience via the CSUSB/Coyote Radio website and to millions of potential other listeners due to Coyote Radio’s listing as an official iTunes-recommended college station. As an iTunes station, CSUSB joins a group of universities permanently featured on the hugely popular site, including Stanford, Penn State, Yale and Columbia University. Unlike many campus stations, Coyote Radio is heard 24 hours a day.
Coyote Radio serves as one of the west coast's most respected broadcast media learning laboratories. As of 2011 Coyote Radio’s staff have served as consultants for radio programs at other institutions such as the University of La Verne, LaVerne, Ca., Pratt Institute, Brooklyn, New York, and California State University, Los Angeles. These facilities attempt to emulate Coyote Radio’s success in offering students communication, promotions, administrative, and digital production skills. Coyote Radio has also placed students into paid broadcast and media careers at broadcast organizations such as Anaheim Broadcasting Corporation, The America First Radio Network, Clear Channel Communications, PBS, and Nickelodeon.
Coyote Radio allows students to participate in a variety of special broadcast promotions and opportunities including:The production of Lunchtime Live, a weekly radio program, created by CSUSB student Steven Kono. Each edition of this program is recorded and produced for television and is seen each week on KCSB TV as well as being heard live each Thursday and rebroadcast Saturdays on Coyote Radio. In addition, this program is recorded once each month for television in front of a live audience.
Serving as official sponsor and hosts of the Inland Empire Music Awards on stage in front of a live audience in downtown Riverside, California.
Coyote Radio live-remote broadcasts and giveaways.
Live, on-air reports by CSUSB student journalists from various local news events.
Coyote Radio enjoys a fruitful partnership with the Catalina Island Conservancy and Southern California Edison. The partnership maintains Coyote Radio as the home of the Isla Earth Radio Series. The nationally broadcast radio program expanded broadcasts this year to over 300 stations nationally, and most NPR stations in America. The program boasts a weekly audience of well over five million listeners. As part of the agreement, two CSUSB students have engaged in internships that enabled them to participate in the production of the shows.
Unlike other college stations in California, Coyote Radio offers its own in-house advertising agency. Staffed with media and marketing experts, the agency creates all of the ads heard on Coyote Radio. Coyote Advertising is a full-service ad agency with clients from all over Southern California.
Coyote Radio offers a daily block of intellectual evening programming from 6pm-7pm. The current lineup on Mondays and Wednesdays includes: Rewiring Your Brain, a thoughtful discussion about looking at things differently, with many of America’s greatest authors and thinkers. The program is hosted by Dr. Robert Rose, professor emeritus from Cal State San Bernardino. On Tuesdays and Thursdays the station presents An Organic Conversation; developed by college students, this nationally acclaimed program includes discussion on: food, ecology, stories from the land, justice, fair trade, and life.