Launched 2004 Formerly called m+, Humor1 Founded 2004 | Owned by RTL Group Headquarters Budapest Owner RTL Group | |
Picture format 16:9 576i (SDTV)
16:9 1080i (HDTV) Country Hungary (registered in Romania) Broadcast area Hungary and its neighbouring countries | ||
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Cool TV is a Hungarian television channel, which migrated to Romania after being threatened with closure by Hungarian authorities. The channel was launched in 2004 in the Hungarian language.
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Original schedule
Originally Cool TV had the target audience of urban 15–29 year-olds who love music, externals, clothes, trendy lifestyle and extravagance. The channel was launched in 2004 and was available in 2.5 million households. The channel broadcast 24 hours a day and aired reruns of series that RTL Klub originally purchased or produced as well as series targeting today's youth. These included: South Park, Married... with Children (Egy rém rendes család), 24, Footballer's Wives (Futbalista feleségek), The L Word (L), Queer as Folk (A fiúk a klubból), The Unit (Az egység), Dead Like Me (Haláli hullák), Weeds (Spangli), Skins (Skins), Desperate Housewives (Született feleségek)
In 2007, Cool TV launched a series of topical shows produced by the channel, such as Cool Live and Cool Night, featuring younger hosts lent to Cool by RTL Klub; the former being a youth lifestyle show, and the latter being an adult show including interviews with Hungarian porn stars and producers, as well as occasionally showing soft-core porn video clips. These talkshows have now been cancelled.
In 2009, Cool TV purchased the airing rights of the successful Hungarian version of Whose line is it anyway?, Beugró.
Present
From August 30, 2010 Cool TV changed image and was rebranded, aiming for a wider audience. Since then the channel airs mostly crime procedurals including the CSI franchise, Bones, Castle, Cobra 11, Criminal Minds, The Mentalist, and others. The move was successful because as of July 2012 Cool TV is the third most watched commercial TV channel, and most watched cable channel in Hungary (target audience 18-49, prime time 19.00-23.00) beating main competitor Viasat 3.