Headquarters London Type of business Private | Founded 2001 | |
Industry Stock photography, video production, media management | ||
Under construction photography promo video
Construction Photography is a photo library and agency based in London, England. It was established in 2001 to provide the construction and built environment industries an alternative to multinational agencies such as Getty images and Corbis.
Contents
- Under construction photography promo video
- Image licensing and search
- Photo assignments
- Video production
- Media management
- Awards
- Industry membership
- References
Using digital asset management software technology Construction Photography delivers creative content over the internet to government organizations such as Transport for London, Highways Agency, ConstructionSkills, Waste & Resources Action Programme as well as multinational corporations such as Vinci Plc, Lafarge, Compass Group, Corus Group, Gardiner & Theobald, Murphy Group. etc.).
Construction Photography is the largest supplier of images for the construction industry worldwide. It has a stock collection of over 100,000 built environment related images of which 30,000 are available online and 170 assignment photographers operating from 15 countries.
In January 2014 Construction Photography was acquired by Photoshot License Limited, an independent photo library based in Farringdon, London, UK.
Image licensing and search
The library licence [Rights Managed] and [Royalty Free] images from content providers, photographers, agencies, museums and libraries around the world. In 2007 Construction Photography signed an agreement with the Russian state news agency Ria novosti to represent its built environment content worldwide. In March 2005 Construction Photography launched a search engine including a feature called “Image Weight”. The search results are primarily ordered by image weight. Images increase in weight when users add them to a lightbox or a cart or open an image preview or large preview. Each action has a different weight. Images decrease in weight when they are removed from a lightbox or from the cart. An algorithm calculates in real time all these parameters to give each image a constant updated weight. Also included in the algorithm are the upload date and the keyword relevance to the search.
Commercial libraries have the constant dilemma of how to show chosen images to their users, as search results order relying mostly on the choice of editors based on their knowledge and experience. This proved a very subjective approach and a time-consuming effort for the administrators of the website, ranking images manually and updating the ranking order on a daily basis with new content being uploaded. With Construction Photography's Image Weight system, customers have a direct influence over the image results as most relevant and popular images are returned first.
In 2007 Construction Photography launched improvements to its "Image Weight" system with the ability for their editors to overwrite weighting on a batch or on single image in order to promote quickly new content, exclusive imagery or simply outstanding visual content. Royalty Free and Rights Managed images can have different weight algorithm depending on sales strategy.
Photo assignments
The agency produces imagery for most industries within the built environment: construction, engineering, architecture, property development and house building, machinery, rail and energy. Clients can order shoots and edit them online with images uploaded on editing galleries within minutes after a shoot.
Company skills include:
Video production
The agency focuses on broadcast quality content, media products and services for business-to-business, business-to-customer and business-to-employee communications.
Media management
Construction Photography is the exclusive distributor of The Data Archive media management software (The Data Archive is the parent company of Construction Photography). The web-based digital assets management software helps companies within the built environment to manage their media content over the internet including photographs, videos, any type of media files or documents. The secure service also includes hosting, metadata management and data migration.
Awards
Construction Photography was a finalist for the 2007 Construction Industry IT Awards organised by Contract Journal, the UK weekly magazine for the construction industry published by RBI (Reed Business Information). The agency was a finalist again for the Quality in Construction 2008 Awards organised by Construction News, the other main weekly magazine published by Emap Construct for Excellence in use of ICT.
Industry membership
The company is an accredited member of BAPLA, the British Association of Picture Libraries and Agencies. BAPLA is the UK trade association with over 400 member companies. It represents commercial picture libraries and agencies in the UK.
In 2005 Construction Photography joined CEPIC, the Coordination of European Picture Agencies Press Stock Heritage (now Centre of the Picture Industry), which was established in Berlin in 1993 as a European economic interest group. CEPIC represents over 900 picture sources in Europe with members from seventeen European countries.
The agency is a member of The Picture Licensing Universal System (PLUS), a worldwide coalition of companies, associations, and industry experts.