Released May 2012 Length 4:01 Producer(s) Kevin Churko | Format CD, Digital download Label Prospect Park | |
Writer(s) Ivan Moody, Zoltan Bathory, Jason Hook, Jeremy Spencer and Kevin Churko | ||
Coming Down is a song by heavy metal band Five Finger Death Punch. The song was released as the fourth single from their third album American Capitalist, and their thirteenth single overall. On the week of September 1, the song ranked 1st on the Billboard Hot Mainstream Rock Tracks chart (their first-ever no. 1 single) and 14th on the Billboard Rock Songs chart. The music video premiered on Vevo on June 12, 2012.
Contents
Premise
This video was created by Five Finger Death Punch in an effort to prevent suicide among youth.
Music video
The video, directed by Nick Peterson, begins with clips of a young woman (played by Samantha Gill) in a bathroom placing an envelope, a pill bottle and a make-up brush on the counter. Meanwhile, a young man (played by Leland Montgomery) walks out to a kitchen with a revolver in hand where an older man and woman (presumably his parents) are seated having breakfast together. The young man cocks the hammer, then puts the revolver barrel to his head and (presumably) pulls the trigger to commit suicide as his parents try to stop him. After a single gunshot is heard, the title song "Coming Down" by Five Finger Death Punch begins playing.
Following the introduction, the young woman vomits on the mirror (presumably after attempting suicide by overdosing on pills), and an older woman (presumably her mother) is seen crying and holding her over the bathroom sink. The three parents then open the envelopes (presumably containing suicide notes) and continue crying.
The video then turns to the events leading up to the suicides, the loading of bullets into the revolver by the young man, and the ingestion of pills by the young woman, followed by fits of rage likely experienced by the two prior to their deaths.
In the subsequent clip, the young man is shown being jumped by three people, while the young woman's mobile telephone shows:
"I <3 U 4EVER PLEASE FORGIVE ME"
"Why did U do that?!"
"Me want some!!"
"You are such a stupid slut rot in HELL"
After seeing endless messages of sexual harassment from her ex-boyfriend and his peers, the young woman then spits on the mirror, and cuts her leg with a large razor-like blade. She then writes "I WANT TO DIE!! FUCK YOU ALL" on cardboard. The young woman then inhales from a cloth drenched in mineral spirits, while the young man drinks from a vodka bottle, ignites a lighter and blows smoke from his nose and mouth.
Next, the young man is seen giving video game electronics to his friend. They appear to lip to each other:
Friend: "I can't take this" Young Man: "It's all yours" Friend: "Are you sure?"The young man's father is then seen yelling at him, causing the young man to undergo another fit of rage. The young woman then sees a naked picture of herself that was put on the internet by the bullies, followed by messages:
"What a SLUTBAG!!! How did you get this pic?"
"OMG I know right? Jake's friend used to date her"
"Yeah, 3 people just sent it to me! Have you seen the other one yet?"
"Spread em' baby!"
"Soap em' up!"
"UR a disappointment!"
After the harassment, the young woman is seen to be in an argument with her mother and the young man's parents begin to argue with one another as well, while the young man is seen posting on a "TEEN SUICIDE BLOG". The young woman then sees the young man's suicide blog and begins to show concern.
The video then cuts to animation and depicts the young man running through a school chased by the three boys from before who then shift into snakes and three-headed monsters and attack him. The scene then shows the girl sitting on her bed crying, when her laptop sparks and a hand with an axe shoots out of it. Monsters then proceed to torment her as well. Intercut with these animation segments are scenes of the young man and young woman crying in their showers/bathtubs during their baths, each are then shown afterwards ingesting a large number of prescription pills to numb themselves of their pain and then later falling asleep in their beds while crying and screaming.
At the end of the video, the young woman then closes a box, takes a makeup brush and suicide note, and opens the door to leave her bedroom, only to be embraced by her grief-stricken mother. The following texts are seen on the mother's phone, all from the girl:
"I <3 U 4EVER PLEASE FORGIVE ME"
"got ur vm... im fine"
"what?"
"I'm not going to school!!!!"
"I didn't feel like it...".
As the mother maintains her embrace with her daughter (therefore preventing her suicide), the girl becomes emotional and appears to be mouthing "Thank you, God." The friend of the young man is shown returning the young man's belongings, while the young man puts away the gun and bullets and rips up pieces of paper (presumably the suicide note). After his suicide was prevented from happening, the young man appears to be mouthing "Thank you" as he and his friend sit down with the young man's parents at the kitchen table.
The video then ends by stating "ONE FRIEND CAN SAVE A LIFE" followed by the telephone number for the National Suicide Prevention Line.