Industry Ice cream parlor Headquarters Victoria, Australia | Number of locations 100 stores Founded 1996 | |
Founder Selwynn Barr and Valerie Barr Parent organization Franchised Food Company Pty Ltd. | ||
Cold Rock Ice Creamery is an Australian-based ice cream parlour chain. It specialises in custom making ice creams by adding mix-ins. Cold Rock has around 100 stores across all states and territories of Australia, as well as internationally in the Philippines, Singapore, and the United Arab Emirates.
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Cold rock ice creamery tv commercial
Products
Cold Rock is most widely known for its customised flavours which result from combining one or more flavours of ice cream with selected mix-ins, including a range of confectionery, fruit, nuts, and biscuits. This ice cream is mixed as the customer looks on, on a chilled granite slab. Ice cream is sold in waffle cones, cups, and take-home tubs.
History
The first Cold Rock was opened in Aspley, Queensland in 1996 by founders, Selwynn and Valerie Barr. Within two years they began franchising. In 2008, the 80th store opened, located in Melbourne, Australia. On 4 September 2009, Franchised Food Co. acquired the chain.
Social Networking
Cold Rock, like many other businesses has embraced social networking sites, such as Twitter and Facebook as a way to promote its stores and communicate with customers directly. The franchise itself has encouraged individual store managers to create their own Facebook pages to communicate with their customers.