Samiksha Jaiswal (Editor)

Cogobuy

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Type
  
Public

Industry
  
Consumer Electronics

Revenue
  
RMB$6.8 billion (2014)

Founded
  
2010

Number of locations
  
6

Traded as
  
SEHK: 400

Area served
  
Worldwide

Founder
  
Jeffrey Kang

Headquarters
  
China

Number of employees
  
750


Key people
  
Jeffrey (Jingwei) Kang (Chairman and CEO)

Stock price
  
0400 (HKG) HK$ 10.68 -0.08 (-0.74%)8 Mar, 4:09 PM GMT+8 - Disclaimer

Subsidiaries
  
Brilliant Group Global Limited

Hong kong macau jeffrey kang cogobuy group


Cogobuy Group PLC is a publicly listed company on the Hong Kong Stock Exchange as SEHK: 400. The company primarily deals with computer and telecommunication hardware. It provides an e-commerce platform for electronic goods in China, although the company and its subsidiaries distribute their products globally. It operates the largest transaction-based e-commerce platform for IC and other electronic components in China as measured by GMV in 2013, (Analysys International & CSCI Investment Bank).

Contents

Cogobuy group usa


History

Cogobuy was incorporated as an exempted company with limited liability in the Cayman Islands on February 1, 2012. The founder, Jingwei Kang, had considerable experience in the electronic components industry in China. Its core business, the trading of IC and other electronic components, was originally carried out by several predecessor entities, previously owned by Viewtran, and listed on the NASDAQ stock market as 'VIEW' since 2004. Cogobuy's Controlling Shareholder Jeffrey Kang was a 38.7% shareholder of Viewtran until Cogobuy acquired the predecessor entities on November 15, 2012.

On July 18, 2014 Cogobuy floated their stock on the Hong Kong Stock Exchange as SEHK: 400 with UBS underwriting Cogobuy's Initial Public Offering (IPO) of HK$1.37bn (US$177m) and a share price HK$4.00. In the first year its stock had a 107.75% Year Over Year (YOY) return.

E-Commerce Platform

Cogobuy's e-commerce platform includes a direct sales platform, an online marketplace and a team of technical consultants and sales representatives. In 2013, the firm fulfilled orders with a GMV of approximately RMB3.9 billion. It serves electronics manufacturers including small and medium-sized enterprises.

The user interface consists of a direct sales platform, on which the firm offer Integrated circuits and other electronic components to customers directly and a marketplace platform launched in 2013, on which third-party merchants sell their products to customers and pay Cogobuy commissions.

In 2015 the direct sales platform accounted for 76.1% of the purchases on the website, with outside marketplace sellers accounting for 16.3% of there total revenue, the balance came from there supply chain financing business. The firm's online sales increased 18-fold to RMB3.9 billion (US$630.30 million) in 2013 from RMB217 million (US$35.07 million) in 2012, garnering about a 50% share of the Chinese online electronics parts market.

References

Cogobuy Wikipedia