Industry Education Founded 2012 | Headquarters Tokyo | |
 | ||
Type of business Private owned by Nichii Gakkan Profiles | ||
Coco juku
Coco Juku (COCO塾), which stands for Communication Competence, is an English conversation school (eikaiwa) in Japan. The school was founded in 2012 by Nichii Gakkan, which also owns the English conversation school Gaba Corporation. Coco Juku's lessons began on April 10, 2012 and the "Coco Junior" program for children began in April 2013.
Contents
From 2013 it also began offering Japanese lessons under the name "Japanese course for foreigners".
Coco juku tv cm
Branches
In April 2012 Coco Juku opened for business at six locations, and planned to open 92 locations within their first year. As of June 2015 it has 80 locations across Japan.
Unions
Coco Juku requires all employees, including foreign teachers, to belong to their in-house union, the Nichii Gakkan Union (ニチイ学館労働組合)
In addition, some instructors belong to the General Union.
Final payment for employees
Article 23 of Japan's Labor Standards Act states that when a worker completes work for an employer their final payment should be paid within seven days. Coco Juku does not follow this rule and pays employees the next month. In 2014 a Coco Juku employee who was resigning requested his pay within the seven days mandated by law, and was refused. The General Union became involved and made contact with Nichii Gakkan, the parent company of Coco Juku. Nichii Gakkan ordered Coco Juku to make the payment within the seven days, which the company did.
Advertising
After an initial 2012 advertising campaign featuring "Dr Coco", a suited foreign man, the company changed tack and from later in 2012 launched a series of advertisements using well-known Japanese actor Yūsuke Iseya.