Area served Europe Revenue 5.674 billion SEK (2015) Founded 1862 | Products Confectionery, Nuts | |
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Traded as Nasdaq Stockholm: CLA B Key people David Nuutinen (President and CEO), Lilian Fossum Biner (Chairman) Stock price CLA-B (STO) SEK 35.30 +0.40 (+1.15%)7 Mar, 12:48 PM GMT+1 - Disclaimer CEO David Nuutinen (20 Jul 2015–) Profiles | ||
Cloetta
Cloetta is a Swedish confectionery and nuts company created in 1862. The major markets for Cloetta are Finland, Sweden, Norway, Denmark, Italy and the Netherlands. The company is listed on the Stockholm stock exchange.
Contents
- Cloetta
- Outsourcing winning strategy for cloetta
- History
- Organisational structure
- Factory network
- Brands of candy
- Market shares and competitors
- References
Outsourcing winning strategy for cloetta
History
Cloetta was established in 1862 in Copenhagen by the three Swiss brothers Bernhard, Christopher and Nutin Cloetta. Sales expanded, and in 1873 a factory was built in Malmö. This factory was moved in 1901 to Ljungsbro. The Cloetta family sold the business in 1917 to the Swedish Chocolate Factory AB with Svenfelt family as majority owner. In 2012 Cloetta merged with the much larger Leaf International of The Netherlands, becoming the largest confectionery company in the Nordic countries. The Svenfelt family still is the largest shareholder via the trust Malfors Promotor.
Organisational structure
Cloetta is organised according to function and its commercial organisation is separated from the supply chain organization. Each of the six core markets (Sweden, Norway, Denmark, Finland, The Netherlands and Italy) has their own sales and marketing organization. Export is handled by a separate organisation. Business development and strategy, business control, financial administration, corporate communications and Human resources are handled by central staffs.
Factory network
Cloetta has 13 factories in six countries. The two largest factories are in Levice, Slovakia and Ljungsbro, Sweden.
Brands of candy
This is a list of some of the brands owned by Cloetta. It is not complete.
Market shares and competitors
Cloetta market shares:
Sweden, 28%, Finland, 25%, Norway, 25%, The Netherlands, 18%, Denmark, 15%, Italy, 13%
Main competitors:
Mondelez, Haribo, Fazer, Nidar and Perfetti Van Melle