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CitizenCard is a not-for-profit business in the United Kingdom that provides Home Office-recognised photo ID / proof of age cards available to any resident in the UK. Cards are issued in three age groups: Under 16, 16-17 and 18+.
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CitizenCards carry the PASS (Proof of Age Standards Scheme) hologram and logo; a scheme supported by the Home Office, the Chartered Trading Standards Institute (CTSI), the Security Industry Authority (SIA), the National Police Chiefs' Council (NPCC) and local police. CitizenCard has issued more than a million cards already.
History
CitizenCard was founded in 1999 and is governed by a board of directors from the Association of Convenience Stores, the Camelot Group, The Co-operative Group, Experian, Ladbrokes, the National Federation of Retail Newsagents (NFRN) and the Tobacco Manufacturers' Association. Andrew Chevis has been the CEO since the scheme was launched.
No ID No Sale campaign
CitizenCard runs the UK wide No ID No Sale campaign which provides retailers with advertising materials to highlight to customers that they must show ID to buy age-restricted goods.
Distribution
Alongside the online application process, many cards are sold to applicants in collaboration with supermarkets, bars, newsagents, gambling shops, and local authorities through which application forms are distributed. Cards can be used to prove age when visiting age-restricted premises and when buying age-restricted goods such as alcohol and tobacco; and can be used in some parts of the UK on buses and on domestic flights.