Citizen media

Principles

Citizen media is a term coined by Clemencia Rodriguez, who defined this concept as 'the transformative processes they bring about within participants and their communities.' Citizen media refers to the ways in which audiences can also become participants in the media using the different resources offered. In the modern age, new technologies have brought about different media technologies which became the ground for citizen participation.

There are many forms of citizen-produced media including blogs, vlogs, podcasts, digital storytelling, community radio, participatory video and more, and may be distributed via television, radio, internet, email, movie theatre, DVD and many other forms. Many organizations and institutions exist to facilitate the production of media by private citizens including, but not limited to, Public, educational, and government access (PEG) cable tv channels, Independent Media Centers and community technology centers.

Citizen media has bloomed with the advent of technological tools and systems that facilitate production and distribution of media. Of these technologies, none has advanced citizen media more than the Internet. With the birth of the Internet and into the 1990s, citizen media has responded to traditional mass media's neglect of public interest and partisan portrayal of news and world events. Media produced by private citizens may be as factual, satirical, neutral or biased as any other form of media but has no political, social or corporate affiliation.

By 2007, the success of small, independent, private journalists began to rival corporate mass media in terms of audience and distribution. Citizen produced media has earned higher status and public credibility since the 2004 US Presidential elections and has since been widely replicated by corporate marketing and political campaigning. Traditional news outlets and commercial media giants have experienced declines in profit and revenue which can be directly attributed to the wider acceptance of citizen produced media as an official source of information.

Many people prefer the term 'participatory media' to 'citizen media' as citizen has a necessary relation to a concept of the nation-state. The fact that many millions of people are considered stateless and often without citizenship limits the concept to those recognised only by governments. Additionally the very global nature of many participatory media initiatives, such as the Independent Media Center, makes talking of journalism in relation to a particular nation-state largely redundant as its production and dissemination do not recognise national boundaries.

A different way of understanding Citizen Media emerged from cultural studies and the observations made from within this theoretical frame work about how the circuit of mass communication was never complete and always contested, since the personal, political, and emotional meanings and investments that the audience made in the mass-distributed products of popular culture were frequently at odds with the intended meanings of their producers.

Radio

World Wide Community Radio has been driven by participatory methodologies with rich examples of community radio providing a non-profit community owned, operated and driven model of media.

The Public Broadcasting Service (PBS) in the United States initiated by the Public Broadcasting Act of 1967 sets aside some public broadcasting funding for producing electronic television programming. Traditionally, PBS radio affiliates have not made concessions for private citizen programming or production.

Television

With the birth of cable television in the 1950s came public interest movements to democratize this new booming industry. Many countries around the world developed legislated means for private citizens to access and use the local cable systems for their own community-initiated purposes.

Internet

Affordable consumer technology and broader access to the internet has created new electronic distribution methods. While the corporate media market enjoyed a long period of monopoly on media distribution, the internet gave birth to countless independent media producers and new avenues for delivering content to viewers.

Video

Participatory video is an approach to and medium of participatory or citizen media that has become increasingly popular with the falling cost of film/video production, availability of simple consumer video cameras and other equipment, and ease of distribution via the Internet.

Although videos/films can be produced by a single individual, production often requires a group of participants. And, so participatory filmmaking includes a set of techniques to involve communities/groups in conceptualizing and producing their own films. Chris Lunch, a preeminent contemporary author on participatory video and executive director of Insight, explains that “The idea behind this is that making a video is easy and accessible, and is a great way of bringing people together to explore issues, voice concerns, or simply to be creative and tell stories.”

Participatory video was developed in opposition to more traditional documentary film approaches, in which indigenous knowledge and local initiatives are filmed and disseminated by outside professional filmmakers. These professionals, who are often from relatively privileged backgrounds use their artistic license to design narrative stories and interpret the meaning of the images/actions that they film. As such, the film is often created for the benefit of outsiders and those that are filmed rarely benefit from their participation. The objectives of participatory video are to facilitate empowerment, community self-sufficiency, and communication.

The first experiments in PV were the work of Don Snowden, a Canadian who pioneered the idea of using media to enable a people-centered community development approach. Then Director of the Extension Department at Memorial University of Newfoundland, Snowden worked with filmmaker Colin Low and the National Film Board of Canada's Challenge for Change program to apply his ideas in Fogo Island, Newfoundland, a small fishing community.

By watching each other’s films, the villagers realized that they shared many of the same concerns and they joined together to create solutions. The villager’s films were shared with policy-makers, many of whom had no real conception of the conditions in which Fogo Islanders lived. As a result of this dialogue, policy-makers introduced regulation changes. Snowden went on to apply the Fogo process all over the world until his death in India in 1984. Since then, most of the development of the participatory video technique has been led by non-academic practitioners in the United Kingdom, France, Australia, and Canada.

Participatory videos are distributed online and offline. Online, they are uploaded and shared through vlogs, social software, and video publishing sites.

Participatory video can be particularly effective when utilized in addressing community health concerns.