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Citationair promotional video
CitationAir by Cessna, founded in 2000 as CitationShares, is a subsidiary of Cessna Aircraft Company that provides private aviation services. It offered services in fractional jet ownership, jet card membership, corporate solutions and whole aircraft management. CitationAir was one of the four major players in the private aviation market. It is a seven-time winner of Best of the Best awards from the Robb Report, most recently in 2009.
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In 2009, the company rebranded itself as CitationAir, changed its business model, and streamlined the product names it offers.
In 2012 the company announced that it would stop selling fractional shares. In August 2014 the company announced that it would cease all flight operations on 31 October 2014 and would close down.
CitationAir was known for pioneering an efficient flight schedule based on in-house-developed software and it was responsible for introducing many non-owners to the Citations.
Services
CitationAir offered four different programs for its customers Citation Air Jet Shares, formerly Citelines, referred to the fractional jet ownership program that CitationAir offered. This program incorporated all operating expenses into one annual or twelve monthly payments, regardless of where one flies. This program differentiates between peak and non-peak days, allowing share owners to pick one of four packages: 365 days, 350 days, 335 days or 320 days a year.
Another CitationAir program was the CitationAir Jet Card, formerly the Vector Fleet JetCard. The CitationAir Jet Card gave members access to two different options. The Jet Card option allows customers to purchase prepaid flight hours in a specific aircraft. The Fleet Jet Card allowed customers to purchase prepaid flight hours which gave them access to the entire CitationAir fleet. With the Jet Card, customers purchase prepaid flight hours instead of shares.
With CitationAir's Jet Access, customers could get the benefits of fractional ownership, without actually purchasing a share.
The CitationAir Corporate Solutions program contained CitationAir's Supplemental Lift which supported corporate flight departments with private aviation needs. Corporations had access to CitationAir’s entire Cessna Citation fleet without the financial commitment that is associated with owning and maintaining a whole aircraft, reducing the corporation’s capital expenditures and operating costs.
CitationAir Jet Management, formerly JetForth, was designed for people who own planes but do not want the hassle of managing them. Under this program, CitationAir would use a Jet Management customer’s aircraft in order to support and backup their fleet, making the aircraft available to fractional and jet card members when not in use by owner. This would generate revenue for Jet Management customers, which offsets the cost of ownership.
On February 6, 2012, CitationAir’s president and chief operating officer, William Schultz announced that, though the company intends to honor existing Jet Share and Jet Access contracts until their expirations, the firm has ceased writing new Jet Share and Jet Access contracts. In an announcement electronically delivered to the firm’s employees, Mr. Schultz said the company will direct its focus toward the Jet Card, Charter and Jet Management lines of business.
Fleet
At its peak, CitationAir had a fleet of approximately 100 Cessna Citation Jets. The fleet consisted of 5 different types of Citations:
Awards
CitationAir has won Best of the Best awards from the Robb Report from 2003–2009. In 2009, it won awards for fractional programs and fractional card programs. It was named the sole Best of the Best in flight services in 2008. It was one of four winners of Best of the Best in fractional flight card programs in 2007.
In 2009, Bill Hall, CitationShares' CIO, won a CIO100 Award from CIO Magazine for creating new business value by innovating with technology.