Type Private company Key people Darin Harris (CEO) Website www.cicis.com Motto "Better. Believe it." | Industry Restaurants Products Pizza, salad, pasta Founded 1985 Founders Mike Cole, Joe Croce | |
Headquarters Coppell, Texas, United States CEO Darin Harris (12 Aug 2013–) Profiles | ||
Cicis (formerly titled CiCi's Pizza) is an American buffet restaurant chain based in Coppell, Texas, specializing in pizza. There are approximately 500 franchised and corporately owned restaurants in 35 states. In November 2015, the company began a new marketing campaign which included the renaming of the company to Cicis, along with the addition of a new logo and redesigned website. The campaign is aimed at proving that Cicis has more to offer than just pizza.
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History
Joe Croce and Mike Cole founded Cicis in 1985 in Plano, Texas. In 2001, with 363 restaurants at the time, the chain expanded its buffet offerings and began remodeling restaurants. Four years later, Cicis had more than 500 locations, and was the fastest-growing pizza chain in the United States. In 2003 Croce retired from the business, and passed ownership of the company to the company's executive team. Craig Moore, who was a general manager in Dallas, became vice president of the company, a position he held for five years before he was named president after the sale. Croce gave 20% of his proceeds to Gateway Church, where he was a member. As president of the chain, Moore oversaw the company's operations and franchise growth, eventually announcing his retirement in 2009, after 17 years with the company. Michael Shumsky took over after Moore retired in late 2009 through July 2013.
Michael Shumsky took over after Moore retired in late 2009 (He had previously served as CEO of La Madeleine Restaurant, Inc.). Darin Harris is the current CEO of Cicis Pizza after joining the company in August 2013.
In addition to its current restaurants, in 2010 Cicis announced plans to add another 500 restaurants in the next 10 years (with the possibility of expanding internationally into Canada and Mexico). Cicis has won numerous awards and has also been named one of the top 25 performing brands by The Wall Street Journal and a top 200 franchise concept by Franchise Today. The award for worst restaurant ideas has also been awarded to the pizza chain.
In November 2015, the company began a new marketing campaign which included the simplified renaming of the company to just Cicis with the modifier "Beyond Pizza," along with the addition of a new logo and redesigned website. The campaign is aimed at proving that Cicis has more to offer than just pizza.
Recognition and awards
From 2004 to 2009, CiCi's Pizza has held third place in the pizza category for Restaurants & Institutions' "Consumers' Choice in Chains" contest, which is judged based on consumer reviews of the competing restaurant chains. In March 2009 Men's Health gave CiCi's Pizza "top marks" in providing healthy food choices among its list of "66 major chain restaurants".