Industry Automotive Headquarters Windsor, Canada Founded 1925 | Area served Canada CEO Reid Bigland (2006–) Parent organization Chrysler | |
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Type Wholly owned subsidiary Key people Reid Bigland, President & CEO of Chrysler Canada Products Automobiles, Light Trucks, Vans, Light Commercial Vehicles Owner Fiat Chrysler Automobiles Subsidiaries Chrysler Receivables Limited Partnership Profiles | ||
Corporate community excellence award fca canada inc formerly chrysler canada
Chrysler Canada Incorporated, officially FCA Canada is FCA US's's subsidiary in Canada. Incorporated in 1925, the Chrysler Corporation of Canada gained complete control of a Maxwell-Chalmers plant in Windsor Ontario that had been used to manufacture some Chrysler models in the previous year. Initially called Chrysler Canada, Ltd, the name of the company changed to DaimlerChrysler Canada Inc following the merger of the two parent companies. In August 2007, the company was renamed Chrysler Canada Incorporated when Cerberus Capital Management purchased 80.1% of its parent company Chrysler LLC.
Contents
- Corporate community excellence award fca canada inc formerly chrysler canada
- History
- Plodge
- Dealers
- Manufacturing plants
- Offices
- Parts and distribution centres
- References
Chrysler Canada has three manufacturing plants in operation in Canada, and built 535,878 cars and trucks in 2002. In 2007 the company sold 232,688 vehicles in the Canadian market. In 2012, Chrysler Canada sales were 243,845, a 6% increase over 2011; this put the company into the #2 sales slot for Canada.
History
Chrysler Canada was established in mid-June 1925, with 181 employees. 7,857 vehicles were produced in the first year.
"Plodge"
Plodge, a portmanteau of the names Plymouth and Dodge, is a name informally used to refer to vehicles Chrysler Canada built with a mix of U.S. Plymouth and Dodge parts for the Canadian and export markets. This practice allowed dealers in Canada to offer a wider array of vehicles at lower development cost in the relatively small Canadian market. For example, a Plymouth with a Dodge grille and taillights became a Dodge without the expense of tooling a vehicle for the market. On the Dodge Dart introduced in 1960, only the interiors were shared; Canadian-market 1960-61 Darts had Plymouth dashboards. The 1965 to 1966 Dodge Monaco used a Dodge body, with a Plymouth Fury dashboard and interior trim. Not all Canadian-market Chrysler-built vehicles were badge engineered in this manner, however; The DeSoto Diplomat, for example—a rebadged Dodge Dart—was never sold in Canada, where DeSotos were similar to the US models. The Canadian 1960 DeSoto Adventurer looked like the American 1960 DeSoto but used the upholstery and door panels from the 1960 Chrysler Saratoga.
The Valiant was sold by both Dodge and Plymouth dealers as a separate make, as had been the original plan in the United States. 1960 to 1962 Canadian Valiants were substantially the same as American models, with minor trim and mechanical equipment differences. 1963-64 Canadian Valiants had U.S. Valiant front sheetmetal on the U.S. Dart body. 1965 Canadian Valiants were available in the full range of sizes and models offered across the American Valiant and Dart models, but all Canadian-market cars used Dart instrument clusters and were badged "Valiant". For 1966, the Valiant Barracuda was the only offering in Canada on the U.S. Valiant's 106 in (269.2 cm) wheelbase, with no Valiant station wagons in Canada for 1966.
"Plodge" vehicles include:
Once the Canada–United States Automotive Products Agreement (the "Auto Pact") took practical effect in 1967, virtually all differences ceased to exist between U.S. and Canadian Chrysler products. However, until the early 2000s the model distribution within and among marques was sometimes different in Canada than in the U.S. The Dodge and Plymouth Neon was sold in Canada as the Chrysler Neon; the Dodge Dynasty and Intrepid were likewise both badged and sold as Chrysler models in Canada. In 2003 this practice was stopped and the U.S. and Canadian marque and model ranges are fully aligned.
Historically, Chrysler Canada sold vehicles under the Dodge, Plymouth, Chrysler, DeSoto, Valiant, and Imperial marques. Presently there are four marques: Dodge, Ram, Jeep, and Chrysler. Dodge is the mainstream car and van line, Jeep is the main SUV range, Chrysler is the premium line, and Ram is the range of trucks and truck-based SUVs.
Dealers
FCA Canada had 440 dealers. All dealers carry Mopar parts; relatively few carry Fiat cars. Most carry Chrysler, Jeep, Dodge, Ram, and SRT.
Manufacturing plants
FCA Canada has other operations in Canada: