Christophe Chaptal de Chanteloup

Education and career

Christophe Chaptal de Chanteloup graduated from the ESDI-Creapole School of Industrial Design in 1986. While still a student, he founded Design Service, an industrial design consultancy. In 1993, he became a Managing Partner of the organizational development consultancy Arion. In 1995, Christophe joined the Groupe SEB (a world leader in domestic appliances) to take up a position as Product Director and, subsequently, as VP Strategic Marketing. In April 2001, he was appointed VP Marketing, Design & Communications at Peugeot Scooters (PSA Peugeot Citroën Group). In 2005 he moved to Automobiles Peugeot (PSA Peugeot Citroën Group) where he assumed responsibility for organizational development assignments (internal audits, the implementation of lean management methods). In 2009, Christophe Chaptal de Chanteloup created CC&A., a strategy and organizational development consultancy specializing in corporate support services in rapidly changing markets. He is also Publishing Director of Design fax , Admirable Design, The ODP Letter and Managing Director of APCI (Association pour la Promotion de la Création Industrielle).

Publications and research interests

Christophe Chaptal de Chanteloup has published several books about strategy, design management, and marketing:

- Le manifeste du faire — Design making : un nouveau modèle économique pour passer de l'idée au marché, Fyp éditions, 2016

- “Le design making”, Linkedin Pulse, 2015

- “L’affaire Volkswagen : et si ce n’était que la partie émergée de l’iceberg ?”, Harvard Business Review, 2015

- “La leçon marketing de Tesla”, Harvard Business Review, 2015

- “Apple Watch, un coup marketing bien orchestré”, Harvard Business Review, 2015

- La chaîne de valeur de l’offre, De Boeck, 2015

- Le marketing de rupture, De Boeck, 2014

- Les 7 erreurs stratégiques à éviter, cc&a. éditions, 2012

- Les 7 péchés capitaux du marketing, cc&a. éditions, 2012

- Les 3P : Plaisir, Partage, Profit, Vuibert, 2012

- Le Design – Management stratégique et opérationnel, Vuibert, 2011

- Mots et maux du management, Vuibert, 2011, Vuibert

- “Design – La communication éternelle”, Communication et langages, 1994

- Le Design : la stratégie du profit et du plaisir, Dunod, 1993

- “La publicité par temps de crise”, Communication et langages, 1993

Teaching activities

Alongside his professional activities, Christophe Chaptal de Chanteloup also teaches in a number of institutions of higher education, notably:

- Sciences Po (the top-tier School of Political Science in Paris): lecturer in business strategy, teaching with the framework of the Executive Education program in strategy and marketing,

- Centrale Paris (one of the leading French schools of engineering): lecturer within the framework of the Executive Education program in design management,

- IFP School: a lecturer in the Economics & Management Center (CEG) specializing in marketing and design management.

Awards and distinctions

Christophe Chaptal de Chanteloup has won a dozen marketing and design awards:

- 2008: President of the Creapole Master’s Program

- 2005 and 2006: Observeur du Design and Motorcycle Design Award

- 2003, 2004 and 2005: Motorcycle Design Award, Prix du Sénat, Étoile de l’Observeur du Design and Trophée Stratégies – Marketing des Jeunes

- 2005, 2004 and 2003, 1990 and 1988: Janus de l’Industrie

- 2002: Motorcycle Design Award

- 1999: Montgolfier de la Société d’Encouragement pour l’Industrie Nationale (S.P.I.)

Internal link

Design management