Former type Franchise system Founder Steve Hansen Key people Steve Hansen Motto Who wants tasty? Number of locations 34 | Industry Fast food Defunct 2010 (2010) Founded 1991, South West Ceased operations 2010 | |
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Area served Western Australia, Queensland, Tasmania | ||
Chooks Fresh & Tasty was a Western Australian fast food chain that specialized in barbecued and fried chicken.
History
Chooks was originally a well known regional fast food brand named River Rooster. Operations began in Busselton and Margaret River in 1991. River Rooster stores were generally in areas that lacked popular fast food chains – namely Chicken Treat, Red Rooster or KFC.
Around 2003, the River Rooster name was dropped. The company felt they were not generating new transactions due to the similarity in brands with other outlets. The company started a competition where customers could submit new names to them for consideration, after which the current Chooks Fresh & Tasty name was adopted.
In October 2010, Chooks Fresh & Tasty was acquired by Quick Service Restaurant Holdings, which planned to rebrand the locations as Chicken Treat.