Industry Corporate identity Founded 1957 | Website cghnyc.com Type Partnership | |
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Headquarters New York City, New York, United States Founders Tom Geismar, Ivan Chermayeff Profiles | ||
Chermayeff & Geismar & Haviv (formerly Chermayeff & Geismar) is a New York-based branding and graphic design firm. It was founded in 1957 by Yale graduates Ivan Chermayeff and Tom Geismar. The firm has designed logos for such companies as Pan Am, Mobil Oil, PBS, Chase Bank, Barneys New York, The Museum of Modern Art, Xerox, Smithsonian Institution, NBC, Cornell University, National Geographic, State Farm Insurance, and many others. Ivan Chermayeff and Thomas Geismar were awarded the AIGA Medal in 1979.
Contents
- Identify Basic Principles of Identity Design in the Iconic Trademarks of Chermayeff Geismar
- National Design Award
- References
In 2006, designer Sagi Haviv became the third partner at the firm. In 2013 Haviv's name was added to the masthead and the firm became known as Chermayeff & Geismar & Haviv. Designer Mackey Saturday joined the firm as a principal in 2016. In 2008, Haviv, Chermayeff and Geismar released a new identity for the Library of Congress, and in 2009 redesigned the logo of the fashion brand Armani Exchange. In recent years, the firm created identities for the Kennedy Center Honors; Hearst Corporation, the Southern Poverty Law Center, The John D. and Catherine T. MacArthur Foundation, Conservation International, the Women's Tennis Association, Harvard University Press, State Farm Insurance, Grupo Imagen TV (Mexico), Armani Exchange, and other major institutions.
The firm is known for the exhibits and environmental art installations it has designed, including the Ellis Island Immigration Museum, the Statue of Liberty Museum, two Worlds Fair pavilions (the U.S. pavilions of 1967 and 1970), and the red number 9 at 9 West 57th Street in New York City. In 2008, the new Star-Spangled Banner exhibit designed by the firm opened at the Smithsonian National Museum of American History in Washington, D.C. The firm also designs motion graphics such as the titles for the Emmy-Award winning PBS documentary series Carrier and in 2009, created a motion graphics display for Alicia Keys’ annual fundraiser for her Keep a Child Alive Foundation.
Identify: Basic Principles of Identity Design in the Iconic Trademarks of Chermayeff & Geismar
In 2011 Sagi Haviv, Tom Geismar and Ivan Chermayeff co-authored the book Identify: Basic Principles of Identity Design in the Iconic Trademarks of Chermayeff & Geismar. The book was published by Print magazine's book imprint, (ISBN 978-1440310324).
National Design Award
In October 2014 the National Design Award for Lifetime Achievement was awarded to Tom Geismar and Ivan Chermayeff by the Smithsonian’s Cooper-Hewitt, National Design Museum.