Cheapo

Cheapo is a music retail chain with 3 locations in Minnesota where customers can purchase new and used compact discs, DVDs, and, at some locations, cassettes and vinyl records. The stores' trademark is a vast selection of new, used, and local music at competitive prices. While the stores generally focus on popular music of numerous types, the locations in St. Paul and Minneapolis also feature jazz and classical music. The Minnesota locations have "the world’s largest selection of Minnesota and North Dakota music." [1] Used discs purchased by Cheapo first go into unsorted racks—one for each day of the week—before being sorted and placed into the general collection. Customers looking for the best deals spend much of their time flipping through those seven racks, producing a distinctive "click-click-click" sound as they go along. A typical store is quite spartan, the building merely a warehouse or unfinished retail space with waist-high wooden racks of discs; larger stores are carpeted. There are usually a few listening stations for trying out discs. Stores may also feature an area of "top ten" selections for a regional radio station.

Cheapo keeps prices cheap by keeping overhead low: stores are sparsely decorated, no computer inventory or barcode systems are used, and used music makes up a large percentage of the selection.

The company produced vibrant and humorous television advertisements in the 1990s. Around 2004, ads called the company "the last authentic music store."