Area served USA Slogan(s) Powered by People CEO Scott A. Jones (2005–) Number of employees 71 (2010) | Revenue $6.3 million (2010) Website ChaCha.com Motto Powered by People | |
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Services Web search, mobile search Alexa rank 1,192 (global), 418 (USA) (September 2012) Founded December 2005, Carmel, Indiana, United States Headquarters Carmel, Indiana, United States Founders Scott A. Jones, Brad Bostic Profiles | ||
ChaCha was a human-guided search engine. It provided free, real-time answers to any question, through its website, or by using one of the company's mobile apps.
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The company, founded in 2006 by Scott A. Jones and Brad Bostic, was based in Carmel, Indiana, United States, part of the Indianapolis metropolitan area. Its name came from the Mandarin Chinese word cha (Chinese: 查; pinyin: chá; Wade–Giles: ch'a), which means "to search."
Guides
ChaCha answered questions through the use of independent contractors called Guides. Guides were paid $0.02 per answer. The owner moved to Hawaii and refused to pay the Guides the money they were owed after shutting down the program without notice.
History
The alpha version of ChaCha was launched on September 1, 2006. A beta version was introduced on November 6, 2006. ChaCha said 20,000 guides had registered by year's end and that it had raised US$6 million in development funds, including support from Bezos Expeditions, a personal investment firm owned by Jeff Bezos, the entrepreneur behind Amazon.com.
By January 2008, ChaCha had 5,000 freelance guides with at least 500 working at any one time. MogoNews.com reported that ChaCha's first round of equity financing was $14 million plus a $2 million grant from 21st Century Technology Fund.
ChaCha announced on March 17, 2009 a new round of equity financing totaling US$12 million while also laying off 25 employees and reducing the 56 remaining salaries by 10 percent. The renewed investment brings total venture capital to an acknowledged $43 million, though an independent estimate places it at $58 million. A month later, co-founder Brad Bostic stepped down as company president, saying ChaCha no longer needed him for day-to-day operations. Bostic noted that the company had been struggling for profitability in the current global recession.
In July 2010, ChaCha Inc. was recognized as one of the “Hottest Companies in the Midwest” by Lead411.
In August 2011, ChaCha launched its text messaging-based service in the United Kingdom. That same month the company reported having answered over 1.7 billion questions.
On April 20, 2012, ChaCha shut down operations in the United Kingdom; the company stated the reason for ending UK operations was that "adoption rates for new price-competitive services are quite low in the UK."
On November 23, 2016, ChaCha discontinued the guide program due to having insufficient funds available. The owner moved to Hawaii and avoided paying employees the money they were due.
On December 12, 2016, ChaCha shut down operations due to declining advertising revenue, which left it unable to service its debt.
Desktop search
ChaCha was founded with the intention to offer human-guided search from within a web browser and for the search engine to learn from the results provided by their freelancers. The system offered a chat on the left side of the page where users could chat with the guides and conclude their search. The center of the page contained results that a guide could add or remove (later users could also add or remove these results). The right side of the page contained ads that were relevant to the search.
Desktop search was phased out in April 2008 in favor of mobile products.
Mobile search
Users were able to send an SMS message with their question to 242–242, where Guides would then answer it. Standard messaging fees could apply, but ChaCha never charged additional fees. The company answered over 2 million text message questions daily. Cha Cha no longer supports questions via SMS.
Voice search
ChaCha launched its beta version of a call-in search service on April 1, 2008, while discontinuing its less effective guided web search. Users call a toll-free number (800-2ChaCha) to have a human answer their questions via SMS.
Mobile marketing
In July 2008, ChaCha launched its first mobile marketing campaign with Coca-Cola to promote its My Coke Rewards program to users interested in NASCAR racing. Fox News reported that ChaCha planned by mid-2008 to charge users $5–$10 per month once they exceeded 10 queries. However, currently, no additional fees have been implemented, nor have any plans been officially announced by any reliable source.
In November, 2008, ChaCha launched its SMS Advertising Platform at ad:tech New York City.
In March 2009, ChaCha reported 30 million "impressions per month" and "3.6 million users" since January 2008. An ESPN 2009 article stated that ChaCha gets about 1,000,000 questions each day according to their tipsheets. A former Yahoo executive opened a New York City office for ChaCha in hopes of increasing advertising.
In April 2009, Rick Reilly spent some time working for ChaCha for an article on ESPN The Magazine.