Type Private Website www.ceres.co.za Founded 1986 | Industry Fruit Juice Headquarters Paarl Parent organization Pioneer Foods | |
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Area served South Africa, Europe, North America, Asia Key people Pieter Hanekom (CEO)
M. J. Truter (CFO)
W. Botha (Technical Executive)
L. J. Green (Operations Executive)
T. Naidoo (Legal Executive) Products Ceres Fruit Juices, Liqui-Fruit, Superfruit, Caribbean, Daly’s, Wild Island and Squeeza Motto The perfect place to grow juice Profiles | ||
Ceres Fruit Juices Pty Ltd, trading as The Ceres Beverage Company, is a beverage company based in Paarl, South Africa. It produces fruit juice and other fruit based products and is a subsidiary of Pioneer Foods.
Ceres advertises their products being made from 100% fruit juice without preservatives. They are manufactured using aseptic processing. The products are widely sold in Africa and imported to over 80 countries in areas including North America, Europe, and Asia. The United States is one of their largest markets where it is a widely recognised brand of fruit juice.
The company is named after the town of Ceres in the Western Cape, South Africa where it was founded in 1986 by local fruit farmers as a way to add value and expand the market for their produce. The Ceres valley is an important fruit growing region in southern Africa, particularly for apples, pears and stone fruits. Ceres became a wholly owned subsidiary of the Cape Town based Pioneer Foods in 2004.
Products
Ceres products sold under the Ceres brand name include: