Type Franchise Headquarters Cork, Ireland Website Centra Number of locations 541 Founded 1960 | Industry Retail Area served Ireland Motto Brighten up your day Owner Musgrave Group Subsidiaries Title Services Inc | |
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Centra is a convenience store chain which operates throughout the Republic of Ireland and Northern Ireland. The chain is run by Musgrave, the Irish food wholesaler, but the stores are all owned by individual franchisees. The chain has three different formats available to franchisees — smaller Quick Stop outlets, mid-sized Foodmarkets, and larger Supermarkets. The majority of the stores however follow the Quick Stop format (or are simply branded Centra), as Musgrave also offers the SuperValu format, which is geared towards larger supermarkets. There are currently around 458 Centra stores in the Republic of Ireland and 120 in Northern Ireland. In 2002, Centra's turnover was €652.6 million. Centra's main competitors are Gala, Spar and Londis, as well as a number of smaller groups such as Costcutter.
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History
The chain was originally launched in the Republic of Ireland as "VG" in 1960. In 1979, the VG chain was rebranded SuperValu with the smaller outlets subsequently rebranded as Centra. The company brought both of these stores to Northern Ireland, the latter through the acquisition and subsequent rebranding of Wellworths stores.
Ahead of Ireland's 2015 same-sex marriage referendum, copies of Hot Press featuring a homosexual kiss on its cover were found at Centra with the kiss covered by price labels. Centra launched an investigation.