Supriya Ghosh (Editor)

Centerfold

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The centerfold or centrefold of a magazine refers to a gatefolded spread, usually a portrait such as a pin-up or a nude, inserted in the middle of the publication, or to the model featured in the portrait. In saddle-stitched magazines (as opposed to those that are perfect-bound), the centerfold does not have any blank space cutting through the image.

Contents

The concept of the "centerfold" was originated by Hugh Hefner, the founder of Playboy magazine. The inaugural edition of Playboy, which featured a nude photograph of Marilyn Monroe as its centerfold, significantly contributed to the magazine's success. This introduction of monthly centerfolds lent a new level of respectability to the pin-up genre and played a role in redefining societal perceptions of "sexiness." Historically, and even to some extent in the present day, being featured as a centerfold has provided models with opportunities to transition into film roles.

Early on, Hefner required Playboy centerfolds to be portrayed in a very specific way, telling photographers in a 1956 memo that the "model must be in a natural setting engaged in some activity 'like reading, writing, mixing a drink'...[and]... should have a 'healthy, intelligent, American look—a young lady that looks like she might be a very efficient secretary or an undergrad at Vassar.'" Hefner later said that the ideal centerfold is one in which "a situation is suggested, the presence of someone not in the picture"; the goal was to transform "a straight pinup into an intimate interlude, something personal and special."

Some magazines later adopted the practice of having a trifold or quatrefold centerfold, using a longer sheet of paper at that spot and folding the extra length into the magazine. Racier adult magazines used this space to showcase more explicit imagery: "In order to represent breasts, genitals, anus, and face all within the tri-fold frame of the centerfold, models were propped up, legs spread, raised, and then jack- knifed against their bodies, arms plunged between them to spread the labia."

Though the term has become linked in the public consciousness with erotic material or models, many other magazines such as Life, Time and National Geographic have published fold-out spreads on other subjects.

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Centerfold titles

Some magazines will refer to their centerfold models with a specific name, which may be connected to the magazine's brand or theme.
When obtained from one of the more prestigious publications in the field, it can become a semi-formal personal title used in news articles and introductions long after the model's centerfold appearance.

Some online-only media outlets maintain a monthly designation reminiscent of a print magazine centerfold; for example, the Twistys Treat.

References

Centerfold Wikipedia


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