Type Private Key people Zubin driver (CEO) | Founded September, 2003 Website Cell 18 | |
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Headquarters Mumbai, Maharashtra, India Products Production
Brand Films Design
Promo Design
Broadcast Design
Post-production
Public Service Advertisements
Television Long Content | ||
Cell 18 is a production house for ad films and part of the Network 18 conglomerate. It has its offices in Mumbai and Delhi and was headed by Zubin Driver. Cell 18 (originally The Cell) was hived off as a separate division in 2008. As a standalone entity, Cell 18 has its own P&L facility and is allowed to cater to other third-party clients while continuing to make promotional content for the group properties.
Contents
Work
Cell 18 has designed promos for Nokia, Godrej, Infomedia, BlackBerry, Airtel, Citibank, and channel promos for Global Broadcast News in India, CNBC-TV18, CNBC Awaaz, Web18, E18, and Sport18. Among its clients are, through numerous ad agencies, ITC, Infosys, Cox & Kings, Reliance Mutual Fund, Pepsi, Mountain Dew, Sunsilk, Cheetos, Kellogg's, Odomos, BSA Hercules Cycles, Tata Sky Plus, Neutrogena, Idea Cellular, In.com, Forbes India, Videocon, Mahindra Scorpio, Karnataka Tourism, and others.
Independently, Cell 18 has created promotional content for MTV India, HDFC, ICICI Bank, TATA AIG, Bajaj Allianz, Kotak Mahindra Old Mutual Life Insurance Ltd., Kolkata Knight Riders, Cisco Systems, T.I.M.E., DHL Express, and more.
It has made broadcast designs for ETV Rajasthan, Zee Cinema, What's on India, and other channels.
Cell 18 has also created Public Service Advertisements on public issues of AIDS, domestic violence, child abuse, polio, condom use, littering, spitting, and elections, which have aired on the Network 18 group channels.
Television Content
Cell 18 produces long form content for television channels including Star Pravah and ETV Marathi. It has collaborated with ETV Marathi for the kids' comedy show Aflatoon and, more recently, for the reality game show DNA. In its joint venture with Star Pravaah, Cell 18 has produced the Marathi reality show Bhandaa Saukhyabhare.
Awards
Cell 18 has received Promax Awards at the national, Asian, and World levels, the Effie Award, Indian Telly Awards, RAPA awards, and Ladli National Creative Excellence Award for Social Change for its various promos, campaigns, and public service ads.