Puneet Varma (Editor)

Cedar Fair

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Type
  
Public

Industry
  
Amusement Parks

Number of locations
  
13

Revenue
  
1.24 billion USD (2015)

Traded as
  
NYSE: FUN

Founded
  
1983

CEO
  
Matt Ouimet (Jan 2012–)

Cedar Fair httpswwwcedarfaircomimageslogoscedarFairLo

Trading name
  
Cedar Fair Entertainment Company

Stock price
  
FUN (NYSE) US$ 67.46 +0.17 (+0.25%)6 Mar, 4:02 PM GMT-5 - Disclaimer

Headquarters
  
Sandusky, Ohio, United States

Subsidiaries
  
Magnum Management Corporation, Geauga Lake

Cedar Fair, L.P., doing business as the Cedar Fair Entertainment Company, is a publicly traded partnership headquartered at its Cedar Point amusement park in Sandusky, Ohio. The company owns and operates eleven amusement parks, two outdoor water parks, one indoor water park, and five hotels. Cedar Fair also manages Gilroy Gardens under contract with the city of Gilroy, California.

Contents

Predicting the new rides for cedar fair parks in 2017


History

Cedar Point opened in 1870 as a recreational area. The park was developed over the years going through only a few managements. The park belonged to the Cedar Point Pleasure Company. In 1974, Cedar Point Pleasure Company proposed building an amusement park in Cambridge Township, Michigan on the former Frontier City amusement park site. Those plans were abandoned in 1975. Three years later, Cedar Point acquired Valleyfair. The name Cedar Fair then was derived from the names of both parks, "Cedar" coming from Cedar Point and "Fair" coming from Valleyfair. Cedar Fair was founded in 1983 then went public on April 29, 1987.

Dick Kinzel era

The first acquisition of the new Cedar Fair company came in 1992 when Cedar Fair bought Dorney Park from Harris Weinstein. Cedar Fair also bought Worlds of Fun from Hunt-Midwest in 1995. One of the biggest acquisitions came in 1997 when Cedar Fair bought Knott's Berry Farm from the Knott family. This marked the first time Cedar Fair operated a year-round amusement park. Several new water park properties named Knott's Soak City have opened around the southern California area since the acquisition which included Buena Park in 1999, Chula Vista in 2000 and Palm Springs in 2001. Michigan's Adventure in Muskegon, Michigan and was purchased for $27.6 million in 2001.

Cedar Fair opened their first indoor water park in November 2004, Castaway Bay. It replaced the former Radisson Hotel and is open year-round.

The biggest acquisitions have come recently starting in 2004 with Six Flags World of Adventure. Cedar Fair bought the park for $145 million and reverted its name back to Geauga Lake, the name the park used until its conversion by Six Flags in 2000. However, with it being so close to Cedar Point, the park started losing attendance and various rides, leading to rumors of the park closing. On September 21, 2007, it was announced that Geauga Lake would close and only the connected water park would operate as Geauga Lake's Wildwater Kingdom. Most of the rides at Geauga Lake were sent to other Cedar Fair parks to operate. In 2011, the water parks name was shortened to just Wildwater Kingdom, removing the Geauga Lake prefix.

On May 22, 2006, Cedar Fair announced they had outbid competitors and intended to purchase all five parks in the Paramount Parks chain, including Star Trek: The Experience at the Las Vegas Hilton and the management agreement of Bonfante Gardens. On June 30, 2006, Cedar Fair announced that it had completed its acquisition of Paramount Parks from CBS Corporation in a cash transaction valued at $1.24 billion USD. Shortly following the transfer of ownership, Cedar Fair began the process of integrating the two companies by eliminating the Paramount Parks corporate office in Charlotte, North Carolina and transferring all decision-making to Cedar Fair's offices in Sandusky, Ohio. With the purchase of the Paramount Parks, Cedar Fair changed its name to Cedar Fair Entertainment Company.

The individual parks continued to operate under their Paramount names during the 2006 season, however Cedar Fair began removing the Paramount name and logo from the parks in January 2007. The names of the parks were changed back to their original pre-Paramount names (the Paramount's prefix was removed) with the Cedar Fair corporate logo added. They also changed Bonfante Gardens to Gilroy Gardens. Cedar Fair began removing references to Paramount Pictures since they did not have the licenses to use them. All these changes were made before the beginning of the 2007 season.

In December 2009 it was announced that Apollo Global Management would offer Cedar Fair $11.50 per share, a 28 percent premium over the market price, as part of a takeover plan which would also make Cedar Fair a private company. The deal included a cash payment of $635 million in addition to assuming Cedar Fair's debt of over $1.7 billion USD putting the total value of the transaction close to $2.4 billion USD. Cedar Fair planned to hold a shareholder meeting on March 16, 2010 to vote on the transaction but postponed the meeting to April 8, 2010, implying that two-thirds of the shareholder vote needed for approval wasn't yet secured. On April 6, 2010, the deal was terminated, and Cedar Fair paid $6.5 million to reimburse Apollo for expenses incurred from the proposed transaction. Cedar Fair also adopted a unitholder rights plan as a preventative measure to help protect unitholders in the event of any future hostile takeover.

On September 16, 2011, JMA Ventures, LLC entered into an agreement to purchase California's Great America from Cedar Fair and take ownership of the Gilroy Gardens management contract. The agreement required approval of Santa Clara's city council which was scheduled to vote on the matter on December 6, 2011. However, JMA cancelled its plans to purchase Great America and bowed out of the agreement.

Matt Ouimet era

On June 20, 2011 Cedar Fair announced that long term CEO Dick Kinzel would retire on January 3, 2012 and that Matt Ouimet will take his spot as the CEO of Cedar Fair. Ouimet was employed by The Walt Disney Company for 17 years. He served as president of Disney Cruise Line and president of the Disneyland Resort. He officially became CEO on January 3. Cedar Fair launched new websites for their parks in 2012 as well as a new marketing campaign, Thrills Connect.

On November 20, 2012, Cedar Fair announced they had sold its Knott's Soak City: San Diego location to SeaWorld Parks & Entertainment. About nine months later, Cedar Fair announced it had sold its Knott's Soak City: Palm Springs location to CNL Lifestyle Properties.

On September 5, 2016, Cedar Fair closed Wildwater Kingdom, the last operating part of the former Geauga Lake & Wildwater Kingdom. All land that once contained both properties is now available for redevelopment.

Outdoor

Included with admission
Separate admission/property

Lodging and campgrounds

  • Hotel Breakers (Cedar Point)
  • Breakers Express (Cedar Point)
  • Sandcastle Suites Hotel (Cedar Point)
  • Camper Village (Cedar Point)
  • Lighthouse Point (Cedar Point)
  • Castaway Bay Indoor Waterpark Resort (Cedar Point)
  • Camp Wilderness (Kings Dominion)
  • Knott’s Berry Farm Resort Hotel (Knott's Berry Farm)
  • Worlds of Fun Village (Worlds of Fun)
  • Carowinds Camp Wilderness Resort (Carowinds)
  • Fast Lane

    Fast Lane is Cedar Fair's version of a virtual queue system. It was first announced for Kings Island on July 18, 2011. The park served as the testing park for it. For $50, visitors get a wrist band which gives them the ability to get to the front of the line on the parks most popular attractions. Originally, it could only be used from noon to 7:00 PM, but it was soon expanded to be available all day. On January 19, 2012, it was announced that Fast Lane would be rolled out at all the Cedar Fair parks for the 2012 season. There is also Fright Lane, which is Fast Lane for the haunted attractions during the Halloween events.

    Attendance

    Cedar Fair has some of the most visited seasonal parks in the North America with a combined 24.45 million people visiting their parks in 2015. Cedar Fair's most visited park is Knott's Berry Farm while the most visited seasonal park is Canada's Wonderland.

    Parks organized with visitors per year:

    Awards

    Cedar Fair parks have earned several major Golden Ticket Awards for roller coasters and amusement park operation from Amusement Today, a trade newspaper which ranks amusement parks and roller coasters. In addition, the readers of Amusement Today have voted Cedar Point as The Best Amusement Park In The World for 15 consecutive years.

    The Maverick steel roller coaster at Cedar Point received the Best New Ride of 2007 - Amusement Park title from Amusement Today when it debuted in 2007.

    The Prowler wooden roller coaster at Worlds of Fun received the Best New Ride of 2009 - Amusement Park title from Amusement Today when it debuted in 2009.

    The Fury 325 steel roller coaster at Carowinds received the Best New Ride of 2015 - Amusement Park title from Amusement Today when it debuted in 2015.

    References

    Cedar Fair Wikipedia


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