Color clear to yellowish | Website www.caprisun.com | |
Type Juice concentrate drink Distributor Brand (as Capri Sun or Capri Sonne) is owned by Rudolf Wild Ltd worldwide. Distributed by:
Kraft Foods (North America)
Coca-Cola Enterprises (Netherlands, UK, Belgium, Ireland and France)
Rudolf Wild GmbH (elsewhere)
Mondelez International (Mexico, Philippines and Indonesia)
Sunbeb SAC (Peru)
Clover (South Africa)
NongShim Co.,Ltd. (South Korea)
Osotspa Co. Ltd. (Thailand)
SDU Beverages Pvt Ltd (India) Introduced 1969; 48 years ago (1969) (as Capri Sonne) Variants Capri Sun and Capri Sun Sport (drink pouch with varied flavors)
Big Pouch Capri Sun
Capri Sun Island Refreshers (a 16.5 ounce bottle)
Roarin' Waters Capri Sun (flavored water, 6.75 ounce pouch) | ||
Capri Sun ( /ˈkæpri/ or /kəˈpriː/) is a brand of juice concentrate drink owned by the German Company WILD and sold in laminated foil pouches. It was introduced in 1969 and named after the Italian island of Capri. Capri Sun has been distributed in the United States since 1981. Kraft Foods is a licensed production partner for North America. In the Netherlands, France, the UK, Belgium and Ireland, it is distributed by Coca-Cola Enterprises. In 2014 Capri-Sun entered the ever growing Indian market through a joint venture with Hyderabad-based SDU Beverages to produce and market its fruit juices for kids. As of 2015, 5 flavors are certified kosher by OK Kosher Certification. One pouch contains about 14.5 grams of sugar (10% for the 200 ml pouch).
Contents
Distribution
The standard box is filled with 10 pouches of juice, and each pouch is 200 ml. In the U.S., Capri-Sun pouches are now 6 fluid ounces ; previously they were 8 fl. oz. (240 ml). The pouch is trapezoidal in profile when filled and rectangular when flat, with a flared bottom that makes the pouch able to stand upright when placed on a horizontal surface. A straw is supplied with each individual pouch. Other sizes, such as the 330ml pouch with a re-sealable cap, are available in some countries.
In 2014, after continued pressure to fix what consumers described as worm-shaped food mold in Capri Sun pouches, Kraft released a clear bottomed pouch to allow consumers to better inspect the product before consumption. Additionally, the difficult to recycle package type has spurred environmental groups to pressure Kraft into redesigning their iconic pouch.
Flavors
Flavors currently available are bold.