Industry Fashion Website camillaandmarc.com Founded 2003 | Area served International Type of business Private company | |
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Traded as Camilla and Marc, C&M Camilla and Marc Founder Camilla Freeman-Topper, Marc Freeman Profiles | ||
Camilla and Marc is an Australian women's fashion label launched in 2003 at Australian Fashion Week by Sydney-based brother and sister Camilla Freeman-Topper and Marc Freeman. Its style has been described as masculine tailoring with feminine silhouettes. Vogue Australia defined the brand hallmarks as a combination of luxurious fabrics, colourful prints and eccentric details.
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Camilla and marc at newstyle4us com
Brand history
Camilla Freeman-Topper (born 1981) studied fashion at Whitehouse Institute of Design, Sydney, before winning a scholarship and spending a further year training at Accademia italiana in Florence, Italy. Marc Freeman (born 1979) trained in engineering before joining his sister in running the label. He manages the business aspects, while Freeman-Topper is designer.
Expansion
In 2007, Camilla and Marc launched a swimwear range, known as C&M Camilla and Marc SWIM. Two years later, its first store opened in the Paddington suburb of Sydney, followed by a further store in Melbourne and an e-commerce site. In August 2012, the brand launched a C&M Camilla and Marc diffusion range in conjunction with the department store group David Jones. Designed as a 'little sister' to the main brand, it included a full range at a lower price, including denim and swimwear, designed to appeal to a younger audience.
In 2013, the label's 10th anniversary, Camilla and Marc was chosen to open the show at Mercedes-Benz Fashion Week Australia. In 2014, a second Sydney store at Five Ways opened, enabling the first Sydney store to focus on retailing the diffusion line. A footwear line was announced for launch in late 2014.
International following
UK newspaper The Observer described Camilla and Marc as a brand to watch in July 2013. The brand has been exporting since its second season. International stockists include Saks Fifth Avenue, Net-a-Porter and Intermix, New York. High-profile wearers of the brand have included Kate Bosworth, Kirsten Dunst, Rose Byrne and Kristen Stewart.