Product type Soap Brand Country United States Markets Worldwide | Owner Unilever Introduced 1926 | |
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Camay is the name of a scented hand and body soap, made by Procter & Gamble. It was first introduced in 1926 and marketed as a "white, pure soap for women," as many soaps of the time were colored to mask impurities. Camay's slogan for many years was "Camay: the soap for beautiful women." It was later replaced with "For your most beautiful complexion at every age."
Contents
In December, 2014, P&G announced that it was selling Camay to Unilever. The companies completed the deal in 2015, but Unilever has not yet announced when it will start producing Camay soap.
Media sponsorship
For many years, Camay was a major sponsor of the soap operas As the World Turns and Search for Tomorrow.
Camay started gaining popularity in Eastern Europe with 12 new scents being introduced starting from 2004.
A Hungarian online campaign called The Code of Seduction (in Hungarian: A Csábitás Kódja) invites people to fill out a test which tells them which scent will fit their personality and mood the best.
Spokesmodel
In the 1970s, its television spokesmodel was Princess Luciana Pignatelli, an Italian socialite, writer, and cosmetics executive.