Type Public | Traded as NASDAQ: CALD Founded 1996 | |
 | ||
Key people Leslie J. Stretch (President & CEO)Roxanne Oulman (EVP & CFO)Jimmy Duan (EVP & CTO)Giles House (EVP & CMO)Eric Brown (EVP, Sales)Rory Cameron (EVP, Corporate Development, Learning & Marketing Platforms) Services Enterprise softwareSoftware as a serviceCloud computing solutions Stock price CALD (NASDAQ) US$ 19.65 -0.20 (-1.01%)6 Mar, 3:50 PM GMT-5 - Disclaimer CEO Leslie J. Stretch (1 Dec 2007–) Executive vice president Roxanne Oulman, Jimmy Duan Subsidiaries Callidus Software Ltd, 6FigureJobs.com, Inc. Profiles | ||
CallidusCloud is a global enterprise software and SaaS company headquartered in Dublin, California. The company is best known for its cloud-based solutions for sales effectiveness, sales performance management and Sales Execution (CPQ, CLM) software and services. The company earned 41 awards and was named organization of the year at the 2016 American Business Awards, also known as the StevieAwards.
Contents
Origins
Callidus Software Inc. was incorporated in Delaware on September 6, 1996 by founders Andrew Swett and Scott Kitayama as a company specializing in providing Enterprise Incentive Management (EIM) application systems. Initial funding came from Onset Ventures. The first hire was former Chief Architect Greg Holmberg, followed by former President and CEO Reed D. Taussig.
In November 2003, the company went public on the Nasdaq National Market under the stock symbol CALD, raising US$70 million.
Acquisitions
The following is a list of acquisitions by CallidusCloud.com:
Financials
CallidusCloud (formerly Callidus Software) is ~$200m of revenue with ~$200m of cash. It grows profitably at around 30%.
In 2014, total revenue was $136.6 million, an increase of $24.3 million, or 22%, from 2013. In 2015, total revenue increased 27% to $173.1 million. During 2015, the company added 900 customers to take the total number of companies using one or more of its software products to 4,600. They now report more than 5000.
Products and Services
CallidusCloud provides Software as a Service (SaaS) solutions for marketing and sales effectiveness. Their suite of solutions includes applications to identify the right leads, ensure proper territory and quota distribution, enable sales forces, automate quote and proposal generation, and streamline sales compensation. Additionally, they offer applications for customer experience monitoring, sales gamification, and learning management including content authoring.
Lead to Money core concept
The company primary focus is the Lead to Money process. They advocate optimizing every step the process to drive sales productivity and revenue. The process includes making the right sales hire, training and on boarding them efficiently, and making the deal sizes bigger through guided selling and upselling, and cross-selling. It also includes motivating sales execution with targeted incentives and rewards and building a knowledge-based work culture with high frequency coaching and development that will drive sales performance. Providing the right tools to sales requires a strong understanding of the sales process. It starts with capturing Leads. Marketing automation tools maximize marketing efforts to deliver more, high-quality leads and drive revenue. Additionally, companies need to have a strategic selling plan to accurately evaluate territories and quota distribution to hit corporate goals. Approaching prospects requires streamlined sales enablement processes in order to deliver the right content at the right time in the sales cycle. Accelerating and automating the quoting process maximizes deal size and closes deals faster. The last step for the process is a well-established sales incentive compensation program in place, which quickly and accurately deploy rewards programs to drive the behaviors that align with corporate objectives.
Partnerships
CallidusCloud Global Alliance Partners providing integrated solution that complement Calliduscloud products; System Integrators Partners providing user companies with a wide range of selections to support different sales methodologies and drive revenue; Technology Partners provide functionality that complements CallidusCloud product capabilities. These partner companies include Adobe, Accenture, Canidium LLC, Deloitte, Lanshore LLC, NetSuite, OpenSymmetry, Oracle, Salesforce.com, and SAP.