Sponsored by CRM Magazine, Marketo First awarded April 25, 2011 | Presented by Paul Greenberg Currently held by UserVoice | |
Awarded for CRM Idol is an annual competition that provides CRM industry related small businesses an opportunity for exposure. Reward(s) Mentoring, Venture Capital Exposure | ||
CRM Idol is an international award presented annually by Paul Greenberg and a panel of eleven other judges. It is sponsored by several media partners including Information Today, Inc.'s CRM Magazine.
Contents
History
CRM Idol was founded by Paul Greenberg, Chairman of the Advisory Committee of the University of Toronto's Rotman School of Management CRM Centre of Excellence, the Executive Vice President of the CRM Association, and author of a best-selling business strategy book CRM at the Speed of Light (2004, McGraw-Hill Osborne Media). CRM Idol was founded by Greenberg as a way of giving small CRM-related companies improved exposure.
Competition
The competition is in four phases:
Submission: A submission phase selects a limited number of official contestants from contestant submissions.
Briefing: A Briefing phase requires official contestants to demo their product and highlight their company's strengths before the CRM Idol judges. Contestants have thirty minutes to conduct their briefing, followed by a fifteen-minute round of questions by the judges.
Semi-Finalists: Based on the briefings the judges narrow the field to twenty semi-finalists. Semi-finalists undergo another round of interviews by the judges.
Finalists: Ten finalists are selected based on semi-finalist interviews. Finalists are then required to make a five-minute video pitching their product and company. Contestants are encouraged to be creative. After the videos are submitted, three regional finalists are selected based on popular voting on the videos and votes by an extended judging panel.
2013 Finalists
On October 29, 2013 CRM Idol announced the following five companies were finalists.
BlueCamroo
Cirrus Insight
MindTouch
Next Principles
UserVoice
2014 Finalists
On 3 November 2014 the following were selected as Finalist.
Helpshift
Really Simple Systems
SalesLoft
WalkMe
Prizes
In 2011 and 2012, CRM Idol awarded regional prizes (one winner was chosen from "the Americas" and one winner was chosen from Europe/Asia/Australia). For the 2013 and 2014 competitions, there was just one global winner. In 2014 the competition was restricted to 25 global contestants.
CRM Idol offers winners a basket of prizes provided by the sponsors and organizers. Notable prizes have included the right to make a pitch before Bain Capital Ventures, mentoring by Accenture executives, and an invitation to partake in a three-day program at University of Toronto Rotman School of Management CRM Centre of Excellence.
2011 Winners
The 2011 competition awarded prizes to two winners, the Americas and a block comprising Europe, Middle East, Africa, Asia and the Oceania region. Get Satisfaction won for the Americas and BPMonline won for Europe/Asia/Australia.
2012 Winners
The 2012 Crowdtap won for the Americas and Artesian Solutions won for Europe/Asia/Australia.
2013 Winner
The winner of CRM Idol 2013 was UserVoice.
2014 Winner
The winner of CRM Idol 2014 was Helpshift and John Paterson, CEO Really Simple Systems was awarded CRM Citizen of the Year.