Categories Technology Magazine First issue April 1991 Country United States | Circulation 41,000 Company Cygnus Business Media | |
Frequency 12 Issues per year; 9 Print, 3 Digital | ||
CPA Practice Advisor is a technology and practice management resource for accounting and tax professionals. It is offered in online digital and print versions, with nine irregular print issues per year (Jan, Apr-May, Jun, Jul, Aug, Sep, Oct, Nov, Dec), geared around the annual workflow cycle of tax and accounting professionals. The lack of print issues during the early part of each year is intended to decrease mail to tax and accounting professionals, who often see their busiest workflow occurring between February and April 15, the deadline for individual tax returns in the United States.
Contents
Overview
The magazine was founded in 1991 as The CPA Software News; was renamed The CPA Technology Advisor in 2004, and was subsequently renamed CPA Practice Advisor in February 2011, with a stated purpose to "more closely align the publication and its digital offerings to the changing needs of the tax and accounting profession." The print version of the magazine is also distributed to certain professional organizations under the title NSA Practice Advisor (for the National Society of Accountants).
Along with its website www.cpapracticeadvisor.com, CPA Practice Advisor is a print and online technology media outlet for practicing public accountants and tax professionals. It covers technology issues as they relate to those professionals and their accounting practices, and to their interaction with small businesses and individual clients. The media outlet offers print, online and e-book versions of its print content, along with online tools, apps, podcasts and webcasts (which qualify for CPA-required Continuing Professional Education (CPE).
Both online and print content of CPA Practice Advisor is focused on reviews and comparisons of technologies and workflow practices that can be beneficial to tax and accounting practices that serve multiple clients. Reviews follow a 1-5 Star format, with 5 stars representing the top ranking a product may receive. Additional content includes topical features, implementation advice and serial columns contributed by members of the professional accounting community, many of whom hold credentials as a CPA (Certified Public Accountants), CPA.CITP (CPAs with the additional qualification of Certified Information Technology Professional), EA (Enrolled Agent recognized by the IRS to represent taxpayers), member of the NSA (National Society of Accountants), or PA (Professional Accountant).
Corporate Oversight
CPA Practice Advisor is a part of Cygnus Business Media.
Circulation
CPA Practice Advisor has a BPA-audited print circulation of approximately 45,000 tax and accounting professionals, including credentialed Certified Public Accountants (CPA), Enrolled Agents (EA), Professional Accountants (PA) and others in the professional tax preparation and accounting spaces. Online metrics note more than 100,000 unique pageviews per month (January 2012).
Content/Focus
The technology reviews in CPA Practice Advisor include coverage of the latest installed, hosted and cloud-based products offered by companies such as Thomson Reuters, CCH, a Wolters Kluwer business, Intuit, Microsoft, Sage Software, AccountantsWorld, FreshBooks, Emochila and Fujitsu. Reviews and articles are written by leading accounting technology thought leaders, including Executive Editor M. Darren Root, CPA.CITP, a practicing public accountant and technology consultant for more than 20 years. Regular columns include:
Columns & Regular Features
Special Events
CPA Practice Advisor sponsors several special events and programs, including its annual Tax & Accounting Technology Innovation Awards, which were founded in 2004 to recognize advances in technologies that benefit the tax and accounting space. Honors are also presented annually to professionals in the field through the publication's 40 Under 40 program. Additional programs and events include the annual Thought Leader Symposium, Accounting Hall of Fame, and the Readers' Choice Awards.