CNH Global

Brands

CNH products are marketed globally through two brand families, Case and New Holland. Case IH (along with Steyr in Europe) and New Holland made up the agricultural brand family. Case and New Holland Construction made up the construction equipment brand family.

Agricultural brands

In agricultural equipment, CNH was a manufacturer of agricultural tractors and combines, including hay and forage equipment and specialty harvesting equipment.

Case IH

Case IH manufactures agricultural tractors, balers, coffee harvesters, combines, cotton pickers, planters, sugar cane harvesters, and tillage equipment, sold through a global network of dealers.

New Holland

New Holland Agriculture manufactures agricultural tractors, balers, combines, forage harvesters, grape harvesters, hay tools, material handlers, planters, seeders, sprayers, tillage equipment and groundscare. New Holland has manufacturing facilities and offices in several countries and an international distribution network.

Steyr

Steyr is an Austrian manufacturer of tractors for the agricultural, forestry and municipal sectors.

Construction brands

In construction equipment, CNH manufactured backhoe loaders and skid-steer loaders in North America, and crawler excavators in Western Europe.

Case

Case Construction Equipment offers construction equipment, including backhoe loaders, articulated trucks, crawler and wheeled excavators (including compact), telehandlers, motor graders, wheel loaders (including compact), vibratory compaction rollers, crawler dozers, skid steers, compact track loaders, tractor loaders and rough-terrain forklifts.

New Holland Construction

New Holland Construction manufactures construction equipment including crawler and wheeled excavators, wheel loaders, backhoes loaders, skid steer loaders, dozers, telehandlers, mini-wheel loaders compact track loaders, mini and midi excavators and graders.

Financial services

CNH offered financial services under the brand name CNH Capital. CNH Capital offered financial products and services to dealers and customers in North America, Australia, Brazil and Western Europe. The principal products offered were retail financing for the purchase or lease of new and used CNH equipment and wholesale financing to its dealers. Wholesale financing consisted primarily of floor plan financing and allowed dealers to purchase and maintain a representative inventory of products. The retail financing was offered in North America, Brazil, Australia and Europe through wholly owned subsidiaries and in Western Europe through the joint venture with BNP Paribas Lease Group.

Parts and Service

CNH brands provided after-sales parts, service and support to their customers, both at the dealerships and in the field. Parts support was offered for items in their current product lines and past products, up to 20 years. Parts distribution was operated through parts depots present on all five continents.

Case Construction equipment timeline

1842: Case is founded 1912: Case manufactures a line of road-building equipment, including graders and compaction units 1957: Case Model 320 is launched - the first fully integrated backhoe loader 1969: Case CE begins production of skid steer loaders 1988: Fortune Magazine lists the Case loader/backhoe among “100 Products America Makes Best” 1998: Case is the first manufacturer to offer ride control on backhoe loaders and skid steer loaders 2000: the 100,000th skid steer loader is manufactured 2005: the 500,000th loader/backhoe is manufactured 2008: Jerome I. Case inducted into the Construction Hall of Fame by the Association of Equipment Manufacturers. Three years later, in 2011, also Case engineer Elton Long, “father of the loader/backhoe,” is inducted into the same Construction Equipment Hall of Fame for significant contributions to the construction industry. 2011: Case became the first construction equipment manufacturer to offer both selective catalytic reduction and cooled exhaust gas recirculation, aimed at meeting U.S. and European emissions standards. 2012: Case celebrates its 170th year in business.

Case IH milestones

1847: Cyrus Hall McCormick Sr. patents the McCormick reaper 1842: J.I. Case founds Racine Threshing Machine Works 1902: McCormick, Deering Harvester Company, Plano Manufacturing Company, Champion Line and Milwaukee Harvester Company merge to create International Harvester (IH) 1923: Farmall, the “little red tractor”, is introduced to the market 1942: Case first self-propelled combine is produced 1977: The first Axial-Flow rotary combine is produced 1985: Case and the agricultural division of International Harvester merge, creating Case IH 1987: Case IH Purchases Steiger 1988: Case IH introduces the Magnum tractor – the first new machine to come from the combined engineering of International Harvester and Case. 1996: Steiger Quadtrac tractor is introduced. 2006: Case IH announces new on-board module builder technology for cotton harvesting. The Case IH Module Express 625 is the first commercial cotton picker with the ability to build modules while harvesting. 2009: Case IH launches a new line of combines with six Axial-Flow models, including a Class IX 9120 model. 2010: Introduction of EfficientPower Puma, Puma CVX, Magnum and Steiger & QUADRAC models, designed for lower fuel consumption.

New Holland Agriculture milestones

1895: Abe Zimmerman produces a feed mill to help the Pennsylvania farming community 1903: New Holland Machine Company is founded by Abe Zimmerman in New Holland, Pennsylvania 1906: A Belgian mechanic, Leon Claeys, starts to build threshing machines and three years later builds his factory in Zedelgem, Belgium 1907: Ford comes out with a prototype of mass-produced tractor; the Fordson Model F is actually produced 10 years later 1919: Fiat starts production of Model 702 tractor 1964: New Holland buys a major interest in Claeys 1975: Braud launches the first grape harvester, model 1020 1980s: Fiat acquires Braud 1986: Ford buys New Holland and forms Ford New Holland Inc. 1991: Fiat purchases 80 percent of Ford New Holland and New Holland brand becomes a global full liner producer 2001: New Holland introduces the CX combine series 2006: New Holland celebrates 100 years of its Zedelgem plant 2007: New Holland sponsors Turin's Juventus football club 2009: New Holland introduces its Hydrogen-powered tractor NH2 and the Energy Independent Farm concept 2011: New Holland is a Gold Sponsor of the Climate Action Networking Reception, hosted by Climate Action in partnership with the United Nations Environment Programme (UNEP) and the South African government in Durban. 2012: New Holland celebrates 200,000th tractor made at its Indian plant at its manufacturing facility in Greater Noida, near New Delhi.

New Holland Construction milestones

1931: Fiat Trattori builds the first tractor with crawler tracks 1947: First hydraulic excavators are built in Turin by Bruneri, which will join the company in 1970 1966: Ford, which will become part of the company, builds its first backhoe loader 1972: First New Holland skid-steer loader is produced 1974: Fiat and Allis-Chalmers merge, creating FiatAllis 2002: A global alliance with Kobelco is signed to bring Kobelco’s 40-year expertise in crawler excavator design 2005: New Holland Construction is launched as a brand 2007: New Holland Construction produces the 200,000th skid steer loader, 35 years after its first one came off the line 2008: New Holland Construction launches the E215B crawler excavator with a new engine designed for lower emissions 2011: New Holland announces its Tier 4 interim solutions and launches the first compliant models.

CNH milestones

1999: CNH was created in November 1999 through the business merger of Case Corporation and New Holland N.V. 2000: CNH Global acquires all of the shares of Flexi-Coil Ltd., a Canadian agricultural equipment manufacturer based in Saskatoon, Saskatchewan. Paolo Monferino is appointed President & Chief Executive Officer of CNH Global N.V. 2001: CNH Global, Kobe Steel Ltd., and Kobelco Construction Machinery reach an agreement to form a global alliance for the marketing, development and production of crawler excavators worldwide. The alliance with Kobelco includes also distribution of CNH construction equipment in Japan and the Asia Pacific region. 2002: CNH Global entered its second joint venture in China. Shanghai New Holland Agricultural Machinery Corp. Ltd. was formed by an agreement between Shanghai Tractor, Internal Combustion Engine Corp.and CNH's New Holland brand ofagricultural equipment. CNH Global N.V. creates Fiat Kobelco Construction Machinery S.p.A. (Fiat Kobelco) and agrees to a long term retail financing partnership across Europe with BNP PARIBAS Lease Group (BPLG), the leasing arm of BNP PARIBAS. 2005: In Europe and Latin America, CNH rationalizes non-Case construction equipment brand families into one brand, New Holland Construction. CNH Board elects Harold Boyanovsky as President & Chief Executive Officer of CNH Global N.V. 2006: Sergio Marchionne is appointed Chairman of the Board of CNH Global N.V. 2007: Case Construction Equipment and Hyundai Heavy Industries form a strategic alliance to produce a selected wheel loader size. 2010: Fiat announces that CNH, Iveco and Fiat Powertrain Industrial & Marine will be separated from the auto business and listed in Milan stock exchange as Fiat Industrial. CNH and KAMAZ finalize strategic alliance for the production and commercialization of agricultural and construction machinery in Russia. 2011: CNH becomes part of Fiat Industrial S.p.A on January 1st. 2012: Richard Tobin is named President and CEO of CNH Global N.V. 2013: CNH merges with parent company Fiat Industrial S.p.A, forming the new CNH Industrial N.V., on September 30th.

Worldwide presence and production plants

CNH had a network of more than 11,500 dealers and distributors spread across approximately 170 countries worldwide. Dealers are independent and not owned by CNH, with the exception of 12 dealerships in North America and Europe. CNH's manufacturing base included 37 facilities in Europe, Latin America, North America and Asia.