City Edmonton, Alberta Frequency 107.1 MHz (FM) Format Rhythmic top 40 | Branding Hot 107 FM First air date October 6, 2009 | |
Slogan Edmonton's Hottest Music | ||
CJNW-FM (Hot 107, stylized as HOT 107) is a Canadian radio station, that broadcasts a rhythmic top 40 format at 107.1 FM in Edmonton, Alberta. Under the former owner John Charles Yerxa, the application received approval on October 17, 2008. CJNW started testing on September 16, 2009, and was officially signed on air on October 6, 2009. John Yerxa is the son of Hal Yerxa, a former broadcaster at CFCA-FM, and was the only local station owner in Edmonton. On December 21, 2011, the CRTC approved the sale of CJNW-FM to Harvard Broadcasting who also own CKEA-FM.
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Ownership
The CRTC approved the sale of Hot 107 to Harvard Broadcasting on December 21, 2011. Former owner John Charles Yerxa said in a statement "Although health circumstances factored into my decision to sell, in selecting Harvard, I truly believe I am doing what is best for my staff and the local Edmonton radio market".
Competition
Since it was launched in October 2009, Hot 107 has been doing marketing directly targeted at CHBN-FM (91.7 The Bounce), such as launching the station with "10,000 songs in a row", compared to The Bounce's commercial frequency, playing an hour-long afternoon DJ mix, and also some parodies to The Bounce's bumpers, such as "I just bounced to the new Hot 107".
The Bounce remained firm on their slogan by emphasizing station in their slogan, "Edmonton's #1 Hit Music Station", while Hot 107's slogan, "Edmonton's New Hit Music Channel", has emphasis on the new. The Bounce has since added more new international hits such as Rihanna's S&M and Cee Lo Green's "Forget You". The morning show with "Pepper and Dylan" only retained the conversational format, until Pepper and Dylan's resignation April 9, 2010, and The Bounce's half-hour afternoon mix show was moved to 9pm and re-branded as the 9 o'clock Shake. The 5 O'clock Traffic Jam was replaced with the Bounce's Top 5 at 5 featuring the 5 biggest hits of the day.
On February 23, 2010, the hot adult contemporary station CKNO-FM (102.3 Now! Radio) launched. It plays some similar artists as Hot 107, such as Lady Gaga, The Black Eyed Peas, and Ke$ha, however, because a majority of Now's playlist is different from Hot 107's, and the presence of on-air personalities, it is not a major competitor.
On February 3, 2011, The Bounce introduced Commercial Free Mondays once again, it existed when CJNW launched, but however was cancelled in 2010. The next day, February 4, CFMG, formerly 104.9 EZ Rock, dropped Adult Contemporary to become Contemporary Hit Radio 1049 Virgin Radio, having the same format as its CHBN-FM rival.