Girish Mahajan (Editor)

CBS Theatrical Films

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Former type
  
Division

Fate
  
closed

Successor
  
CBS Films

Parent organization
  
CBS

Defunct
  
1985

Industry
  
movie

Predecessor
  
Cinema Center Films

Headquarters
  
United States

Founded
  
1979

Films produced
  
Grandview - USA, The Challenge, American Dreamer, Better Off Dead, Eleni

Cbs theatrical films 1982


CBS Theatrical Films was the film production branch of the U.S. television network, CBS, which was active from 1979 to 1985.

Contents

CBS was also a partner in TriStar Pictures, which started as a joint venture with Columbia Pictures (owned then by The Coca-Cola Company), and Time, Inc.'s HBO.

Cbs theatrical films 1984 w theme


History

CBS began its theatrical films operation in 1979, headed by Donald March, and turned the operation into the separate CBS Theatrical Films division in 1980. The company had gone through four presidents (March, Michael Levy, Bill Self, and Alan Levin). Before 1985, Self was president of production. None of its releases were commercial successes.

Closure

Several factors contributed to the closure of CBS Theatrical Films. As a so-called boutique, it was disadvantaged because it was usually only offered left over films after the major studios had selected the more likely commercial successes. Television movies did better in the ratings than theater films already released via cable and video. With additional startup boutiques, the market was overcrowded causing box office strain at the same time movie production costs doubled to $10 million with marketing matching that level. Another factor was that as a boutique, CBS Theatrical Films did not have a distribution system, so had to release its films through major studios, which sometimes resulted in disadvantageous release dates. Most of their films were distributed by National General Pictures. CBS announced CBS Theatrical Films's closure in November 1985. The Challenge and their final production The Lightship were released through Embassy Pictures and Castle Hill Productions respectively. Today most of the movies made by the company are distributed by Paramount Pictures on DVD, as Paramount Pictures has a home video distribution deal with CBS.

Cancelled film

Starblasters was to be a video game-themed movie, due to be released about Christmas time 1982, at least some of the film was to be computer-animated. It would have been the second video game-themed movie after Tron which was released in July of that year.

References

CBS Theatrical Films Wikipedia


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