Area served International Website www.callup.net Founded 1999 | Key people Alon Roth, CEO Headquarters Tel Aviv | |
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Trading name TASE: ONE (parent company) Industry Value-Added Service
Mobile Device Management
Generic Access Network
Roaming Parent organization ONE SOFTWARE TECHNOLOGIES LTD | ||
CALLUP is a global telecommunications company. Founded in 1999, the company provides value-added services and mobile device management for mobile network operators, including cloud-based services. Headquartered in Israel, CALLUP is a subsidiary of publicly traded One1 Group TASE: ONE.
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History
CALLUP was founded in 1999. The company began by providing value added services to telecom providers such as voicemail services. The company expanded globally when in 2000 it partnered with Unefón, Mexico's largest mobile phone operator. By 2003, CALLUP had entered into agreement with Unefón to supply 1.3 million of that company's subscribers with instant messaging service, a deal valued at $2.7 million. In 2005, CALLUP purchased Mediagate from Telrad Networks. The purchase expanded CALLUP's UMS, MMS, and SMS customers to approximately 5 million worldwide. Mediagate is recognized as the inventor of unified messaging and was one of CALLUP's main competitors prior to the purchase. In 2006, it earned one of its largest projects when it partnered with the German conglomerate Siemens.
CALLUP expanded to approximately 20 employees in 2008 with earnings of approximately $3 million. The same year, it purchased Vimatix, a multimedia solutions provider for mobile. The purchase allowed CALLUP to expand its mobile operations using Vimatix's platforms including multimedia content delivery in 2.5G and 3G networks.
In 2012, CALLUP added former VocalTec and Comverse Technology executive Alon Roth to its executive team. Roth has been credited with helping the company move value added services into the cloud. The company ventured into the cloud service sphere in 2014 with its launch of CanVAS in the Cloud, a set of cloud-based value added services for mobile providers. CALLUP hosts the services on Amazon Web Services and enables companies to monitor apps as well as customize the services they offer to customers. 2014 is also the year that CALLUP entered into an agreement with Hot Mobile and YouPhone to provide its over the air technology through its SIM OTA platform. In 2015 this technology was also selected by a major cellular operator in a European country.
Services
CALLUP designs and develops value added services for mobile operators. It has a products for in-house solutions as well as cloud-based services. According to its website, it offers the following services.