Launched Summer 2014 Country Canada Website BuyNOW TV | Owned by BuyNOW Media Broadcast area National | |
Rogers Cable Channel 203 (SD & HD Auto-Tuned)
Channel 207 (HD) | ||
BuyNOW TV is a Canadian English language direct response specialty shopping channel owned by BuyNOW Media Inc. which is wholly owned by serial entrepreneur Evan Kosiner.
Contents
The channel launched in the summer of 2014 initially on Rogers Cable in both standard and high definition television in Ontario, New Brunswick, and Newfoundland and Labrador. The channel was subsequently launched on additional television services including Zazeen and V Media. The channel also live streams on YouTube.
Programming
BuyNOW TV features direct response advertising in short and long form from a range of categories including travel, beauty products, and fashion, among others.
BuyNOW TV's screen is formatted with a smaller video screen than most other television channels with the right and bottom portions of the screen consisting of a ticker, consisting of static advertisements.
Licensing
BuyNOW TV is classified as a teleshopping service by the Canadian Radio-television and Telecommunications Commission (CRTC) and, thus, is exempted from requiring a CRTC-issued licence to operate and most other CRTC requirements to which pay TV and specialty channels are subject.