Business and Decision

Updated on Dec 17, 2024

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Type S.A. (corporation) Area served Worldwide Headquarters Paris, France Founded 1992		Traded as Euronext: BND Revenue € 249 million (2011) Number of employees 2,800

Industry IT services, IT consulting Services IT services, business consulting and outsourcing services Stock price BND (EPA) € 7.59 -0.20 (-2.57%)7 Mar, 1:52 PM GMT+1 - Disclaimer Subsidiaries Inforte, Cognitis Systems Ibérica, S.A., InFact Group Profiles LinkedIn Twitter Facebook Google+

Business & Decision (frequently called B&D ) is an international consulting and systems integration company with its global headquarters in Paris, France. The group specialises in Business Intelligence (BI), Customer Relationship Management (CRM), e-Business and Enterprise Information Management (EIM) among other areas.

Business & Decision has a presence in 15 countries and employs more than 2500 people worldwide. It is listed on the Euronext: BND since 2001.

History

1992: founded by Patrick Bensabat in France

2001: listed on Euronext Paris' nouveau marché Euronext: BND. First international acquisitions in Belgium and UK

2002-2006: expansion in 12 countries including first acquisition in the United States

2012: 20th anniversary

2014: acquisition of Ceri Medical & InFact

2016: death of founder Patrick Bensabat

Activities

Business & Decision has worked for over 2100 clients globally. Some of its major activities include-

Decision making and enterprise performance: Analytics, Business Intelligence, Performance Management and Big Data (65% of revenue);

e-Business : Digital Business, Web Marketing, Search Engine Optimisation (SEO), on-line strategy, e-commerce, hosting and data warehouse (18% of revenue).

Customer Relationship Management : CRM front office, marketing campaigns management, interactive marketing, analytical CRM (17% of revenue);

Digital Transformation : Business consultancy approach and focus on innovative technologies; how synergies can be triggered within the organizations cross-departments. Hot topics are real time decision, customer DNA, fraud detection, e-beacon, omnichannel, lean process management...