Type Subsidiary Area served Worldwide Customer service 00 1 913-752-3400 Founder David P. Bushnell Parent organization Vista Outdoor | Industry Imaging Revenue $64.9M USD CEO Blake Lipham (Nov 2010–) Founded 1948, Japan | |
Key people Matt Reintjes, VP of Outdoor Products
Blake Lipham (CEO since November 2010) Products binoculars, telescopes, firearm scopes, flashlights, GPS devices, holographic weapon sights, sunglasses, laser rangefinders, night vision devices, speed gun, spotting scopes, trail cameras, Travel Tunes, WeatherFX Headquarters Overland Park, Kansas, United States Subsidiaries Tasco, Cébé, Serengeti Eyewear, Inc. Profiles | ||
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Bushnell Corporation, also known as Bushnell and Bushnell Outdoor Products, is an American company specializing in optics and imaging. Its products include binoculars, spotting scopes, telescopes, night vision equipment, GPS devices, laser rangefinders, riflescopes, holographic weapon sights, game cameras and other high-end optical equipment. The company also sells Bollé Performance Eyewear ski goggles and sunglasses (which includes the H2O Optix sunglasses brand), and Serengeti Eyewear all-purpose sunglasses.
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Company history
Bushnell was founded in 1948 by David P. Bushnell during his time in Allied-occupied Japan.
In 1999, Bushnell was acquired by private equity firm Wind Point Partners through a recapitalization of Bushnell's then parent company, Worldwide Sports & Recreation.
In 2001, Bushnell acquired the Bollé and Serengeti eyewear brands and the Moonlight line of night vision products.
In 2002, Bushnell bought Tasco, a sports optics company. Tasco is a major international distributor of telescopes. The company's line of products mainly target amateur astronomers but has grown to include many products besides telescopes. Tasco's other products include terrestrial spotting scopes, microscopes, binoculars, and telescopic sights and other rifle accessories. Tasco sells through specialty outlets, catalogues, and online vendors.
In 2005, Bushnell acquired Michael’s of Oregon. Michael's sold holsters, scope covers, cleaning kits, and other gun accessories under and along the brands Hoppe’s, Butler Creek, Stoney Point, and Uncle Mike’s Law Enforcement. At the time of its purchase by Bushnell, Michael's earned about $60 million per year in profit. Michael's of Oregon was based in Oregon City. The deal was closed with debt and cash.
In 2007, Bushnell was acquired by MidOcean Partners, another private equity firm, which acquired it in a leveraged recapitalization. The same year, Bushnell acquired the Final Approach and Kolpin Hunting brands from Facilitator Capital Funds, a Wisconsin-based private equity firm. Both brands are well known among duck hunters.
In June 2008, Bushnell acquired the assets of Simmons Outdoor Corporation from Meade Instruments. Simmons manufactured optical goods such as binoculars and riflescopes. Simmons was Bushnell's seventh acquisition since 2001.
On Sept. 5, 2013, Alliant Techsystems announced it had entered into a definitive agreement to acquire Bushnell. Under the terms of the transaction, ATK paid $985 million in cash, subject to customary post-closing adjustments.
Brands
Bushnell Outdoor Products is the parent company of these brands:
Optics
The company also has Holosight, a non-magnifying holographic weapon sight. It produces an illuminated crosshair that appears to be in front of the gun in perfect alignment.
Outdoor
Bushnell produces WeatherFX personal weather stations for hikers, campers, and others who can use it to keep informed of potentially hazardous weather issues while away from home.
Bushnell created two GPS products in 2006 that are the first such devices to integrate aerial and satellite imagery into the display. They also have integrated XM radio to provide real-time weather data and can overlay weather maps and weather radar info. In 2007 the Onix 400 GPS unit won the "Best of the Best" award from Field & Stream magazine.
Bushnell also has a line of simple GPS devices called Backtrack. They allow users to set up to five locations (depending on the model) and forget about the device until they have to return. The device then uses a digital compass and basic GPS technology to return to the set location.
Bushnell sells SolarWrap and SolarBook solar-cell charging stations for small electronic devices. The SolarWrap wraps around a battery like a scroll when in storage and is unrolled when in use. The SolarBook flips out like the page of an open book.
Warranty
Bushnell introduced a lifetime "no questions asked" warranty that applies to all riflescopes, binoculars, and spotting scopes in certain product lines regardless of how they were damaged.