BurgerFuel is a New Zealand burger restaurant with 88 locations in six countries (plus 1 mobile location unit), including 54 locations in New Zealand. BurgerFuel sells burgers (beef, chicken, gluten-free, vegan and vegetarian) Spud (Potato) fries, kumara fries, bottled soft drinks, thick shakes and its own branded ice cream.
BurgerFuel burgers are known for their aioli sauce and flavor, and for its licensed Doofer, a folding cardboard burger-holder. BurgerFuel as a gourmet burger chain focuses on many niche areas: Items such as vegan / vegetarian food, gluten-free, free range, halal, as well as some organic food products. BurgerFuel has been careful to try to make their menu healthier than a lot of their competition (by reducing salt, sugar, preservatives and additives). Burger names have an automotive theme.
BurgerFuel also has a unique sides menu, including spud and kumara fries, along with their Motobites (crumbed pumpkin and ginger bites), and Chicken Fenders (grilled free-range chicken tenderloinds with rosemary and sea salt seasoning). Along with soft drinks, the sides menu also includes their own brand Thickshakes, and ice cream.
The menu features a regular rotation of special promotion burgers, and promotion sides.
In 1995 the first Burger Fuel was opened in Auckland. In 2007 Burger Fuel Worldwide publicly floated on the NZX. The company directors were hoping to generate $15 million from the IPO; however, they ultimately raised a little over a third of that.
On 5 May 2008, Burger Fuel Worldwide announced it had agreed to its first Master franchise agreement with Dubai based Al Khayyat Investment Group Investments LLC. They set up, and operated stores in Dubai, UAE by the end of the year. Dubai is considered to be a high-profile city for BurgerFuel. There are two BurgerFuel stores in Al-Khobar, and 3 branches in Riyadh, Saudi Arabia.
BurgerFuel has won the "Franchise Export" of the Year award at the Westpac New Zealand Franchise Awards 2012. The judges praised BurgerFuel for not just selling high quality, gourmet products, but also for developing the company into a specialist exporter which sources raw materials from New Zealand wherever possible. The products that BurgerFuel send overseas are extensive, exporting anything from their 100% pure New Zealand grass-fed beef to a complete store fit out, ensuring that the products and service they provide their customers, remains of a consistently high quality standard, in all export countries.
On 14 Jan 2014, Burger Fuel Worldwide announced a $5.9m injection from new US investor - Milford, Connecticut-based Franchise Brands (backed by Subway founders Fred DeLuca and Peter Buck) to fund global expansion. The purchase is for 10% of the company with the option to raise this to 50% over 8 years. They plan to assist with BurgerFuel expansion particularly into the US market. Burger Fuel Worldwide shares immediately leapt 80% as a result to an all-time high of $2.70 per share. They have since reached a high of $3.15 per share valuing the company at over $170m. Subsequently it has risen to be worth over $200m placing it as the most valuable company on the NZAX market.
On 4 November 2014, Burger Fuel Worldwide passed NZ$200m (US$156m) market capitalization on the New Zealand Exchange for the first time and closed at NZ$226m (US$176m) which is a new record for Burger Fuel Worldwide.
On 4 June 2015, Burger Fuel Worldwide announced a partnership with California-based franchisor OhCal Foods as part of its plan to break into the US market. OhCal Foods services more than 2100 Subway restaurant outlets in the United States. Its share price immediately leapt 21% on the news.
Following the death of Subway founder Fred DeLuca, Burger Fuel Worldwide has decided to enter the US market alone. The first location has been suggested to be Indianapolis.
Burger Fuel operates in seven countries:New Zealand 52 (Auckland 24, Wellington 8, rest of North Island 14, Christchurch 6, rest of South Island 2, plus 1 mobile location).
Australia 7 (Sydney 3, Brisbane 3, Gold Coast 1)
United Arab Emirates 15 (Dubai 11, Abu Dhabi 4)
Saudi Arabia 10 (Riyadh 5, Eastern Province 5)
It is also looking to expand into Qatar, Libya, Lebanon, and China and include drive thrus. Expansion has begun in the South Island of New Zealand with the opening of a franchise in Christchurch and is set to continue along with expansion in Australia. With the investment by US based Franchise Brands they are looking to enter into the US market with plans to open up to 1000 restaurants there. On 20 October 2014, Burger Fuel announced that they will be adding 5 more Australian stores by 31 March 2015 in Sydney, Brisbane and Gold Coast.
On 24 October 2014, BurgerFuel closed its Iraq operations due to the growing threat of ISIS. It has since reopened a store in Baghdad in 2016.